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CRM AND SALES
WhatsApp username
A WhatsApp username is a unique handle that identifies an account on WhatsApp without exposing its phone number, letting people start a chat by searching or tapping the username. Meta began rolling out usernames in 2025 and 2026 for personal and business accounts; for businesses on the API the username is set through the business profile and follows Meta's naming rules.
display nameofficial business accountwa me linkwhatsapp username
Why it matters
Usernames make a business findable by brand rather than by a number, keep the number private on public materials, and give a stable identity if the number changes. They are also a trust signal when paired with a verified display name.
In VGraple CRM
Where Meta has enabled usernames for a number, it can be claimed and managed from the channel settings with availability checks; the username feature page and the username guide cover eligibility and the free username checker tests availability.