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CRM AND SALES
Contact segment
A contact segment is a defined subset of contacts selected by criteria such as tags, custom field values, source, consent status, last activity, lead stage or purchase history. Segments can be static (a fixed list) or dynamic (recalculated at send time), and are the audience unit for broadcasts, sequences and reports.
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Why it matters
Segmentation is the difference between marketing that gets replies and marketing that gets blocks. A message to "everyone" is the classic quality-rating killer; a message to "past customers of this service who consented and were active in 90 days" is welcome. Dynamic segments keep campaigns current without rebuilding lists.
In VGraple CRM
Segments are built in Contacts with filters and saved; broadcasts pick a segment and apply eligibility on top (consent, suppression, limits), showing the deliverable count before sending. Segment size and activity are reported so you can see a list decaying.