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CRM AND SALES
Lead pipeline
A lead pipeline is the sequence of sales stages a lead passes through, for example new, qualified, quoted, visit booked, won, lost, displayed as a Kanban board where each card is a lead with its value, owner, source and the linked WhatsApp conversation. Businesses can run several pipelines for different products, projects or teams.
lead scoringlead sourceconversation stagelead pipelines and stages
Why it matters
Pipelines give WhatsApp selling a shape: what is in each stage, what is stuck, what closed this month and from which source. Attaching the conversation to the card means the salesperson never leaves the context, and stage changes can fire sequences, templates and assignments.
In VGraple CRM
Leads are created from conversations, forms, Lead Ads, ads, the widget, imports and the API; the pipeline board supports multiple pipelines, drag-and-drop stages, per-stage automation, lead scoring and per-source reporting. The pipelines guide covers design and the leads guide the daily use.
Related terms
Lead scoring, Lead source, Conversation stage, Drip sequence.