On this page
In short
- Gupshup is one of the largest WhatsApp Business Solution Providers by scale, serving 50,000+ customers with a wallet/credit-based, prepaid pricing model
- Gupshup's own pricing page returns a 404 with no self-serve tiers; every enquiry routes to a sales demo
- VGraple CRM publishes flat monthly prices, is ready to use without a developer, and adds a leads pipeline and appointments Gupshup does not
Verdict
Gupshup is one of the largest WhatsApp Business Solution Providers in the world by volume, claiming 120 billion conversations a year across 50,000-plus customers, built around enterprise deployments and a developer-facing conversational AI builder. VGraple CRM is a much smaller, self-serve product with published flat pricing, a ready-to-use inbox and a built-in leads pipeline. If your organisation needs enterprise-scale messaging infrastructure and has a team to manage a custom implementation, Gupshup's scale is real; if you want a business team to start using WhatsApp for sales and support today, at a price you can see without a sales call, VGraple CRM is the more direct fit.
Pricing
Both gupshup.ai/pricing and gupshup.io/pricing (which now redirects to the .ai domain) returned a 404 Not Found response when checked on 26 August 2026, confirming Gupshup has no self-serve pricing page. Gupshup's homepage, checked the same day, routes every visitor toward "Request a demo" or "Chat with Gupshup AI" rather than a self-serve signup or checkout. Third-party industry sources describe Gupshup's model as prepaid wallet or credit-based, with a Gupshup platform fee layered on top of Meta's own per-message rate, and cite pay-as-you-go entry pricing as low as $0.001 per message for basic usage; this figure was not confirmed on Gupshup's own site today and is included here only as context, not as a verified rate.
Because no self-serve platform fee or per-message rate is published by Gupshup itself, we cannot build an accurate monthly total for it. Meta's own India rate card (April 2026), Rs 0.8631 per marketing template message and Rs 0.115 per utility or authentication message, is what VGraple CRM passes through with no markup.
| Team size | VGraple CRM plan | VGraple CRM platform fee | Meta marketing charge | VGraple CRM total | Gupshup total |
|---|---|---|---|---|---|
| 2 agents, 2,000 marketing messages/month | Starter | Rs 1,499 | Rs 1,726 | Rs 3,225/month | Not disclosed; requires a sales demo |
| 8 agents, 15,000 marketing messages/month | Growth | Rs 3,499 | Rs 12,947 | Rs 16,446/month | Not disclosed; requires a sales demo |
| 20 agents, 50,000 marketing messages/month | Scale | Rs 7,999 | Rs 43,155 | Rs 51,154/month | Not disclosed; requires a sales demo |
Feature comparison
| Feature | VGraple CRM | Gupshup |
|---|---|---|
| Free plan | Yes, forever | Not published |
| Entry price (INR/month) | Rs 1,499 | Not published |
| Per-message markup over Meta | None | Not disclosed on Gupshup's own site |
| Agents on entry plan | 5 | Not applicable; usage/enterprise-priced |
| Shared inbox | Yes, ready to use | Not confirmed as a ready-to-use native inbox today |
| Instagram DM | Yes, native | Supported as a channel on the wider platform; inbox-level integration not verified today |
| Messenger | Yes, native | Not verified today |
| Web chat widget | Yes, all plans | Not verified today |
| Chatbot builder | Yes, drag-and-drop, all plans | Yes, via Conversation Builder (prompt-based AI agent creation) |
| AI agent | Growth plan and above | Yes; AI agents are Gupshup's current homepage focus |
| Broadcast pacing | Yes, all plans | Not verified today |
| Daily-limit budget tracking | Yes, all plans | Not verified today |
| Auto-pause on template pause | Yes, all plans | Not verified today |
| Suppression of capped contacts | Yes, all plans | Not verified today |
| A/B testing | Yes, all plans | Not verified today |
| Send-time optimisation | Yes, all plans | Not verified today |
| Click tracking | Yes, all plans | Not verified today |
| Template validator | Yes, all plans | Not verified today |
| Template gallery | Yes, all plans | Not verified today |
| Coexistence (app + API, same number) | Yes, all plans | Not verified today |
| Drip sequences | Yes, all plans | Not verified today |
| Leads pipeline | Yes, all plans | No; a BSP and AI-agent platform, not a CRM |
| Lead scoring | Yes, transparent 0-100 score | No |
| Appointments | Yes, synced to Calendly | No |
| Payments in chat | Yes, your own Stripe or Cashfree | Not verified today |
| Revenue attribution | Yes, all plans | Not verified today |
| Meta CAPI | Yes, all plans | Not verified today |
| Zapier | Yes, all plans | Not verified today |
| REST API / webhooks | Yes, all plans | Yes; API access is core to its BSP product |
| Android app | Yes, live on Play Store | Not applicable; no ready-made agent app confirmed |
| 2FA / audit log | Yes, all plans including Free | Not verified today |
| Data location | Oracle Cloud, Mumbai (ap-mumbai-1), India | Global infrastructure across 60+ countries per its homepage; India-specific data residency not confirmed today |
| Support hours | 10:00 to 19:00 IST, Monday to Friday | Dedicated CSM relationships referenced in reviews for larger accounts; general support hours not published |
Where Gupshup is stronger
Scale. Gupshup's homepage, checked today, claims 50,000-plus customers, 120 billion conversations a year, operations across 60-plus countries and over 20 years in conversational engagement. That is an order of magnitude beyond what a self-serve SMB tool like VGraple CRM is built to serve, and matters if your organisation genuinely operates at that volume.
Enterprise brand recognition and analyst coverage. Gupshup's homepage references a feature in Gartner's market guide for conversational AI and a leadership placement in a Juniper OTT messaging report, the kind of analyst validation enterprise procurement teams look for.
An AI agent builder aimed at complex workflows. Its Conversation Builder product supports industry-specific templates across retail, financial services, real estate, travel and automotive, per its own product page, with named enterprise customers reporting measurable results (a 60% reduction in inquiries reported by one customer compared to a previous chatbot, per Gupshup's own case study).
Recognition from Meta itself. Gupshup's homepage displays an award Meta gave it, styled "Partner of the Year," in both 2023 and 2024, a form of platform-level recognition a smaller BSP or CRM is unlikely to hold.
Where VGraple CRM is stronger
Published, flat pricing, no sales call required. VGraple CRM's four plans and INR prices are visible on its pricing page today; Gupshup's own pricing page returns a 404 and every path leads to "Request a demo."
No markup on Meta's charges. VGraple CRM is a Meta Tech Provider; Meta bills your WhatsApp conversations directly at its published India rate card, with nothing added.
Ready to use without a sales-led implementation. VGraple CRM's inbox, pipeline and flow builder work from sign-up. Gupshup's positioning, scale and analyst-relations investment all point toward an enterprise sales process, not a self-serve trial.
A leads pipeline and appointment booking. Gupshup is a messaging and AI-agent platform, not a CRM; VGraple CRM's Kanban pipeline, transparent lead scoring and Calendly-synced appointments ship on every plan.
Coexistence. Keep the WhatsApp Business app on your phone and connect the API to the same number at the same time, with two-way sync.
Built for a small team's budget and workflow. VGraple CRM's Free plan and Rs 1,499 Starter tier are designed for a business that has not yet reached Gupshup's enterprise scale, without the pricing opacity reviewers describe (some reviews cite Gupshup as roughly 30% more expensive than competitors).
Switching from Gupshup
- Confirm who holds the WhatsApp Business Account. If your WABA sits in your own Meta Business Portfolio, reconnect it to VGraple CRM through Embedded Signup; if Gupshup's own portfolio holds it (common for smaller accounts onboarded directly through a BSP), request the number be released to your own portfolio first.
- Carry templates across. Templates belong to the WABA, so approved templates stay approved if it does not change; copy template text from your Gupshup dashboard before resubmitting if you do create a new WABA.
- Export contacts and conversation history you need. Gupshup's own dashboard exports vary by plan tier; pull what contact data you have access to and import it into VGraple CRM as a CSV.
- Rebuild AI agent flows. Gupshup's Conversation Builder flows do not export to another platform; document the intents and responses your current agent handles, then rebuild the equivalent logic in VGraple CRM's flow builder, with the AI assistant layered on top from Growth.
- Overlap before cutting over. Keep Gupshup active for a short window after connecting VGraple CRM so nothing is missed while your team adjusts, then close the Gupshup account once traffic is confirmed stable on the new platform.
What reviewers say
Search-indexed results for Gupshup's G2 listing, checked 26 August 2026 (G2's own page returned an access-denied response to a direct fetch), show 4.4 out of 5 from 65 reviews. Reviewers consistently praise WhatsApp delivery reliability at high volume and multi-channel messaging capability, while recurring complaints include support responsiveness outside dedicated CSM relationships, dashboard reporting delays and customisation gaps, and pricing some reviewers describe as around 30% higher than competing platforms. VGraple CRM's review presence is newer; check its current G2 or Capterra listing directly before deciding.
If your organisation is already operating at Gupshup's scale, or needs its specific AI-agent tooling and analyst-validated enterprise positioning, a sales conversation with Gupshup is reasonable; for a business team that wants a working WhatsApp CRM today at a published price, VGraple CRM does not require that conversation.