WhatsApp Business API platform and CRM, built in India

Run sales and support on WhatsApp without losing leads, or your number.

One inbox for WhatsApp, Instagram, Messenger and web chat. Broadcasts that pace themselves inside Meta's limits. An AI that answers at 2 AM and hands over when it should. A pipeline that shows which conversation made money.

Start free, no card neededSee every feature
  • Free forever plan, no time limit
  • Meta Tech Provider: Meta bills you, no markup
  • Keep the WhatsApp Business app (coexistence)
  • Android app with reply from the notification
P
Priya Sharma+91 98xxx xx210 · from Instagram ad
  • Hi, do you have a slot for a hair spa on Saturday?
  • InboxAssigned to Riya by rule: service = hair
  • Hi Priya! Yes. Saturday we have 11:00, 1:30 and 4:00 with Riya. Tap one to book.
    11:001:304:00
    Flow
  • 1:30
  • Booked: Hair spa, Saturday 1:30 PM with Riya. Advance of Rs 500 holds the slot.
    Pay Rs 500
    Appointments
  • PaymentsPaid Rs 500 via UPI. Revenue attributed to Instagram ad "Weekend spa"
  • Reminder: hair spa tomorrow at 1:30 PM with Riya. Reply R to reschedule.
    Utility template, Rs 0.115
Rs 0to start: 1 agent, 500 contacts, 100 conversations a month, no time limit
0%markup on Meta's message rates; Meta bills you directly
2plan-gated features in total (Analytics, AI assistant); everything else on every plan
32features documented from the code, with 156 help articles and 136 glossary terms

One workspace, six jobs

What a customer conversation looks like on VGraple CRM

From the first message to the money, in the order it happens.

Every enquiry lands in one place

  • Website chat widget with its own AI and a handoff into the inbox
  • Facebook Lead Ads and click-to-WhatsApp ad referrals captured with the ad that brought them
  • Forms, comments on Instagram and Facebook posts, and Meta WhatsApp Flows inside chat

Chat widgetFacebook Lead AdsClick-to-WhatsApp adsComments

Website chat widget setup in VGraple CRM

Number health

The part nobody shows on a homepage: keeping your number healthy

Delivery failures are the number one complaint about every WhatsApp platform. Meta caps how many marketing messages a person receives, pauses templates it samples as spammy, and downgrades numbers whose quality drops. VGraple CRM treats that as an engineering problem, not a support ticket.

Diwali offer · 8,000 recipientsQuality: green
Delivered6,240
Read4,910
Replied1,180
Held Meta per-user cap (131049), retry after 24h1,100
Held daily limit reached, resumes as the window rolls360
Suppressed opted out, blocked, not on WhatsApp300
Billed by MetaRs 5,386

Pacing that slows itself

50 messages a second per number by default, halved on a yellow quality rating, cut to a tenth on red, 4 a second on coexistence numbers. Meta's rate-limit signal halves the ceiling for the rest of the run.

A daily budget, not a failed remainder

The trailing-24-hour messaging limit is counted across your whole business portfolio. When the headroom runs out the campaign parks and resumes when the window reopens, instead of failing thousands of rows.

Suppressed is not failed

Opted-out, blocked, capped and unreachable contacts are never attempted, never billed and never retried. You see the reason on each recipient, in plain language.

How delivery protection works

AI, with an off switch

An AI that answers, and knows when to stop

Grounded in your pages, price list and FAQs. It answers on WhatsApp and your website, escalates on the rules you set, waits for a customer to finish typing before replying, and pauses itself the moment a human joins the conversation.

Knowledge base, not prompts

Crawl your pages, paste your documents, write FAQ pairs; the chatbot retrieves the relevant passage and answers from it, with a fallback you write.

Reply suggestions for humans

Agents get a drafted reply and a conversation summary they can edit and send. Growth plan and above.

Your key or ours

Use the hosted model or bring your own OpenAI or Anthropic key. Every AI reply is logged on the conversation.

AI chatbot AI replies

Checkable, not claimed

Why teams switch to VGraple CRM

Each one is documented on a feature page and visible in the product.

Free forever, not a trial

Connect your own number on the free plan. Upgrade when you outgrow 100 conversations a month.

Two bills, both visible

Meta bills messages at its published rate. We bill a flat fee. The pricing page shows three worked months.

Keep the phone app

Coexistence mode keeps the WhatsApp Business app on the phone and imports up to 180 days of history.

Instagram and Messenger in the same inbox

DMs, story replies and comments alongside WhatsApp, with the same flows and AI.

Revenue you can attribute

Purchases and payment links tie back to the conversation, campaign, agent and ad, and go back to Meta through the Conversions API.

Security on every plan

Encrypted PII, two-factor authentication, roles, an audit log and signed webhooks are not enterprise add-ons.

Shipped recently Full changelog

Pricing

Pricing you can do in your head

Four flat plans for the software. Meta's message charges are separate, billed by Meta, at Meta's rates.

Meta

Per delivered template message, to your Meta account. India, 2026: marketing Rs 0.8631, utility Rs 0.115, authentication Rs 0.115. Replies inside the 24-hour window are free. Held, failed and suppressed messages are never billed.

VGraple CRM

A flat monthly plan for the software. Seats, contacts and conversations decide the tier. No setup fee, no per-message markup, no time limit on Free. Full comparison and worked examples.

Freeno time limit1 agent, 500 contacts, 100 conversations a month Rs 1,499a month, Starter5 agents, 5,000 contacts, 2,000 conversations, analytics Rs 3,499a month, Growth15 agents, 25,000 contacts, 10,000 conversations, AI assistant Rs 7,999a month, ScaleUnlimited seats, contacts and conversations, account manager

40 integrations

Connects to what you already use

Native: WhatsApp Business API, Instagram, Messenger, Facebook Lead Ads, Calendly, Stripe, Cashfree, Meta Conversions API, Meta catalog. Through the Zapier app, signed webhooks and the REST API: everything else.

All integrations · API and Zapier · Webhooks

Documentation

Learn the platform, and the rules Meta sets

Written from support tickets and the product code, updated with every release.

156Help center guides

Step-by-step, with screenshots and a fix for every Meta error code we handle.

 75Ready-to-submit templates

By industry, each with variables, cost and approval tips.

 14Countries priced

Meta's 2026 rates with worked monthly examples.

 136Glossary terms

From WABA to error 131049, defined in 40 words first.

 72Guides and playbooks

Marketing, templates, delivery, cost and industry playbooks.

 6Free tools

Link and QR generators, a template checker, a username checker, a pricing calculator.

Before you sign up

Questions people ask before they sign up

What is VGraple CRM?
VGraple CRM is a WhatsApp Business API platform and CRM built in India. It gives a business one shared inbox for WhatsApp, Instagram, Messenger and web chat, broadcast campaigns with delivery protection, a no-code chatbot builder and an AI chatbot, drip sequences, a leads pipeline, appointments, payment links in chat, revenue attribution with the Meta Conversions API, and an Android app. It connects your own WhatsApp Business Account through Meta as a Meta Tech Provider.
Is it really free?
The Free plan has no time limit and needs no card: 1 agent, 500 contacts and 100 conversations a month with the inbox, flow builder, templates and broadcasts. You pay Meta for the template messages you send, at Meta's published rates, and nothing to us until you outgrow the limits.
What do WhatsApp messages cost?
Meta bills per delivered template message, to your Meta Business account. For Indian numbers in 2026: marketing Rs 0.8631, utility Rs 0.115, authentication Rs 0.115; replies inside a customer's 24-hour window are free. VGraple CRM adds no markup. Rates for 14 countries are on the pricing pages.
Do I need a new number, or can I keep using the WhatsApp Business app?
Either. Connect a new or existing number through Meta Embedded Signup, or choose coexistence mode to keep the WhatsApp Business app on your phone while the same number works in the CRM, with up to 180 days of chat history imported.
How is this different from Wati, Interakt or AiSensy?
Three things you can check: a free forever plan instead of a trial, no markup on Meta's message rates because we are a Tech Provider rather than a reseller, and delivery protection that paces sends, budgets your daily limit and pauses a campaign when Meta pauses a template, so your number does not get restricted. The comparison pages lay out where each competitor is stronger too.
Which features are locked behind higher plans?
Only two: Analytics from the Starter plan and the AI assistant from the Growth plan. Sequences, leads, appointments, payments, webhooks, the API, 2FA and the audit log are on every plan within its limits.
Can my team use it on mobile?
Yes. The Android app on Google Play has the inbox, leads, appointments, broadcasts and push notifications with reply from the notification. Builders, configuration and billing stay on the web.
Where is my data and who can see it?
Customer names and phone numbers are encrypted at rest with searchable shadow fields, access is role-based with two-factor authentication, and every action is written to an audit log you can read. A data processing agreement is published.
How long does setup take?
Fifteen minutes for a new number through Embedded Signup, plus Meta's business verification if you want higher messaging tiers. You can try the sandbox number and a sample workspace before connecting anything.
What support do I get?
In-app support from the team that builds the product, Monday to Friday 10 AM to 7 PM IST, plus a help center of step-by-step guides, a glossary and troubleshooting articles for every Meta error code we handle.

Put your WhatsApp on a system today

Free forever plan. Connect your number in 15 minutes, or try the sandbox first. No card, no trial clock.

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