On this page
In short
- DoubleTick's own pricing page shows plan structure (Starter 5 agents, Pro 10 agents, Enterprise custom) but no prices; it offers a demo, not a free trial
- It positions itself as an agentic AI operating system for WhatsApp, with governance and analytics features aimed at sales-led teams
- VGraple CRM publishes flat INR prices for every plan, including a genuinely free forever tier, with a leads pipeline and appointments included
Verdict
DoubleTick is an Indian WhatsApp sales platform that markets itself as an "agentic AI operating system," with a unified inbox, broadcasting, AI governance and analytics aimed at sales-led teams, but it discloses no self-serve prices and offers a demo instead of a trial. VGraple CRM publishes flat INR prices for every plan, including a genuinely free forever tier you can start using today with your own number. If you are comfortable booking a demo to learn what DoubleTick actually costs and want its specific AI-governance and compliance-alert features, evaluate it directly; if you want to see the price and start sending before talking to anyone, VGraple CRM gets you there without a call.
Pricing
DoubleTick's pricing page, checked 26 August 2026, lists three tiers by structure rather than price: Starter (5 agents, 1 WABA, 10 scheduled messages, 10 custom contact fields), Pro (10 agents, 1 WABA, 20 scheduled messages, 30 custom fields, marked "Popular"), and Enterprise (custom agents, custom WABAs, 100 scheduled messages, 50 custom fields). No INR or USD figure appears anywhere on the page for any tier, and the page states directly that there is no free trial, only a bookable demo. Add-ons referenced (WhatsApp Flows, Enterprise Analytics, WhatsApp Calls, third-party integrations) also have no listed prices.
Because no platform fee is published, we cannot build an accurate DoubleTick total. Meta's own India rate card (April 2026), Rs 0.8631 per marketing template message and Rs 0.115 per utility or authentication message, is what VGraple CRM passes through with no markup; DoubleTick's own broadcasting page states a close but not identical figure (roughly ₹0.88 marketing, ₹0.125 utility), likely a rounded or slightly dated restatement of the same Meta rate card rather than evidence of a DoubleTick markup.
| Team size | VGraple CRM plan | VGraple CRM platform fee | Meta marketing charge | VGraple CRM total | DoubleTick |
|---|---|---|---|---|---|
| 2 agents, 2,000 marketing messages/month | Starter | Rs 1,499 | Rs 1,726 | Rs 3,225/month | Fits Starter's 5-agent cap; price not published, book a demo |
| 8 agents, 15,000 marketing messages/month | Growth | Rs 3,499 | Rs 12,947 | Rs 16,446/month | Fits Pro's 10-agent cap; price not published, book a demo |
| 20 agents, 50,000 marketing messages/month | Scale | Rs 7,999 | Rs 43,155 | Rs 51,154/month | Requires Enterprise (custom agent count); price not published |
Feature comparison
| Feature | VGraple CRM | DoubleTick |
|---|---|---|
| Free plan | Yes, forever | No; demo only, no free trial per its own pricing page |
| Entry price (INR/month) | Rs 1,499 (Starter) | Not published |
| Per-message markup over Meta | None | Not disclosed; its own quoted rates are close to Meta's card |
| Agents on entry plan | 5 | 5 (Starter tier cap) |
| Shared inbox | Yes | Yes |
| Instagram DM | Yes, native | Not verified today |
| Messenger | Yes, native | Not verified today |
| Web chat widget | Yes, all plans | Not verified today |
| Chatbot builder | Yes, drag-and-drop flow builder with conditional branching | Yes, described as a "drag-and-drop bot builder"; branching depth not confirmed |
| AI agent | Growth plan and above | Yes; "AI agents" and "AI governance" are current homepage positioning |
| Broadcast pacing | Yes, all plans | Daily conversation-limit tiers described (250 to 10,000+); pacing mechanics not detailed |
| Daily-limit budget tracking | Yes, all plans | Its own broadcasting page describes Meta's daily-limit tiers in general terms |
| Auto-pause on template pause | Yes, all plans | Not verified today |
| Suppression of capped contacts | Yes, all plans | Not verified today |
| A/B testing | Yes, all plans | Not verified today |
| Send-time optimisation | Yes, all plans | Not verified today |
| Click tracking | Yes, all plans | Real-time delivery and engagement analytics referenced; A/B or send-time specifics not confirmed |
| Template validator | Yes, all plans | Not verified today |
| Template gallery | Yes, all plans | Not verified today |
| Coexistence (app + API, same number) | Yes, all plans | Not verified today |
| Drip sequences | Yes, all plans | Not verified today |
| Leads pipeline | Yes, all plans | CRM sync with external systems referenced; a native Kanban pipeline not confirmed |
| Lead scoring | Yes, transparent 0-100 score | Not verified today |
| Appointments | Yes, synced to Calendly | Not verified today |
| Payments in chat | Yes, your own Stripe or Cashfree | Not verified today |
| Revenue attribution | Yes, all plans | Campaign funnel and custom-report analytics referenced; revenue attribution specifically not confirmed |
| Meta CAPI | Yes, all plans | Not verified today |
| Zapier | Yes, all plans | Third-party integrations listed as an add-on without pricing; a dedicated Zapier app not confirmed |
| REST API / webhooks | Yes, all plans | Developer API referenced on its resources page |
| Android app | Yes, live on Play Store | Mobile app links referenced in its footer; feature parity not confirmed |
| 2FA / audit log | Yes, all plans including Free | ISO 27001 and GDPR badges referenced on its homepage; audit-log specifics not confirmed |
| Data location | Oracle Cloud, Mumbai (ap-mumbai-1), India | Registered as Apport Software Solutions Private Ltd with Indian office addresses per its footer; specific data-hosting region not confirmed |
| Support hours | 10:00 to 19:00 IST, Monday to Friday | Not published on the pages checked today |
Where DoubleTick is stronger
AI governance and compliance-alert features. DoubleTick's own homepage describes irritation detection, SLA-breach alerts, refund-request flagging and churn-risk signals as part of a dedicated "govern in real time" capability, a specific enterprise-support layer VGraple CRM does not have a direct equivalent for today.
A visible PII data-masking demonstration. Its homepage includes an on-page demo redacting Aadhaar, PAN, bank account, email, date of birth and phone number fields, alongside ISO 27001, GDPR and SOC 2 badges, a more explicit compliance-trust presentation than most competitors in this category attempt.
Strong review volume for an Indian WhatsApp platform. If the 4.8 out of 5 from 69 reviews figure (see the caveat about a same-named unrelated product below) holds up on inspection, that is a strong showing specifically among Indian WhatsApp sales tools.
Sales-team-specific analytics. Agent Productivity, Campaign Funnels and CX Topic Charts are named as dedicated analytics views on its homepage, a sales-operations focus distinct from a general delivery-and-revenue dashboard.
Where VGraple CRM is stronger
A real, published price and a real free plan. DoubleTick's own pricing page states plainly it has no free trial and shows no prices; VGraple CRM's Free plan has no time limit and its paid plans are priced on its pricing page today.
No sales call required to start. Sign up and connect a number directly; DoubleTick requires booking a demo before you can even learn the cost.
A leads pipeline and appointments included. VGraple CRM's Kanban pipeline, transparent lead scoring and Calendly-synced appointment booking ship on every plan without needing DoubleTick's external CRM-sync approach.
Coexistence. Keep the WhatsApp Business app on your phone and connect the API to the same number at the same time, with two-way sync.
Meta's rate card stated plainly, not restated with a small variance. VGraple CRM cites Meta's exact published India rates; DoubleTick's own copy quotes a close but not identical figure, which is a minor but real transparency gap for a page whose whole job is answering "what does this cost."
Native Instagram and Messenger in the same inbox. These are not confirmed as native DoubleTick capabilities on the pages checked today, while they ship on every VGraple CRM plan.
Switching from DoubleTick
- Confirm the WhatsApp Business Account's home. If your WABA sits in your own Meta Business Portfolio, reconnect it to VGraple CRM through Embedded Signup; the number's quality rating and messaging tier carry over.
- Carry templates across. Templates belong to the WABA and stay approved if it does not change; copy the wording from your DoubleTick dashboard before resubmitting if you move to a new WABA.
- Export contacts. Pull your contact list and any custom fields out of DoubleTick as a CSV for import into VGraple CRM.
- Rebuild your bot flows. DoubleTick's drag-and-drop bot builder logic does not export; document the current flow steps and rebuild the equivalent in VGraple CRM's flow builder, adding conditional branching or WA Flows where useful.
- Set up a leads pipeline if you relied on external CRM sync. If DoubleTick's workflow pushed leads out to a separate CRM, decide whether VGraple CRM's built-in pipeline replaces that external tool entirely or continues to sync alongside it through the API or Zapier.
What reviewers say
Search results indicate a G2 listing for "DoubleTick.io" at 4.8 out of 5 from 69 reviews (checked 26 August 2026; G2's own page returned an access-denied response to a direct fetch). A word of caution: G2 also separately lists an unrelated product called "DoubleTick - Email Tracking for Gmail and GSuite" with its own smaller review count, so confirm you are reading the WhatsApp product's listing before relying on this figure. DoubleTick's own broadcasting page also displays multiple G2 High Performer badges across India, Asia and Asia-Pacific regional categories. VGraple CRM's own review presence is newer; check its current listing directly.
If DoubleTick's specific AI-governance and compliance-alert tooling matters to your evaluation, book a demo to see it and get a real price; if you want to compare features and start using a WhatsApp CRM the same day at a stated cost, VGraple CRM's pricing page and Free plan let you do that without a call.