On this page
In short
- Interakt includes unlimited agents on every paid plan (Growth Rs 2,799, Advanced Rs 3,799), a genuinely rare structure among the platforms in this series
- Interakt discloses a WhatsApp message markup that shrinks by tier: Growth marks up marketing messages by about 11% and utility by about 30% over Meta's own rate; Advanced marks up slightly less
- Because Interakt has no agent-count scaling, its total cost at high message volume comes close to VGraple CRM's, despite the disclosed markup
Verdict
Interakt is a well-established Indian WhatsApp platform with an unusual and genuinely competitive pricing structure: unlimited agents on every paid plan, at a flat monthly price, with a disclosed message markup that actually shrinks as you move up tiers. That markup, roughly 11% on marketing messages and 30% on utility messages at the Growth tier, is real and VGraple CRM does not charge it, but because Interakt has no per-seat cost at all, its total bill at high message volume ends up close to VGraple CRM's despite the markup. Choose Interakt if unlimited agents at a flat price matters more to you than a zero-markup guarantee; choose VGraple CRM if you want both a flat price and no markup on Meta's rate, plus documented delivery protection Interakt's public pages do not describe.
Pricing
Interakt's pricing page (interakt.shop/pricing/, checked 26 Aug 2026) lists a free Starter plan (unlimited agents, owner-role only, one channel: WhatsApp or Instagram), Growth (Rs 2,799/month plus taxes, unlimited agents with all roles, WhatsApp and Instagram, basic chatbots and native payments), Advanced (Rs 3,799/month plus taxes, advanced branching chatbots, API access, chat auto-assignment) and a custom Enterprise plan described as having "no markup charges." Each paid tier discloses its own WhatsApp message rate for Indian numbers: Growth charges Rs 0.958 for marketing and Rs 0.150 for utility messages; Advanced charges Rs 0.949 marketing and Rs 0.140 utility, both above Meta's raw India rate (Rs 0.8631 marketing, Rs 0.115 utility).
| Team size | VGraple CRM | Interakt |
|---|---|---|
| 2 agents, 2,000 marketing messages/month | Starter Rs 1,499 + Meta Rs 1,726 = Rs 3,225/month | Growth Rs 2,799 (unlimited agents) + 2,000 x Rs 0.958 = Rs 1,916 = Rs 4,715/month |
| 8 agents, 15,000 marketing messages/month | Growth Rs 3,499 + Meta Rs 12,947 = Rs 16,446/month | Growth Rs 2,799 (unlimited agents) + 15,000 x Rs 0.958 = Rs 14,370 = Rs 17,169/month |
| 20 agents, 50,000 marketing messages/month | Scale Rs 7,999 + Meta Rs 43,155 = Rs 51,154/month | Growth Rs 2,799 (unlimited agents) + 50,000 x Rs 0.958 = Rs 47,900 = Rs 50,699/month |
Figures exclude GST, which Interakt's page states applies on top of the subscription. Because Interakt's Growth plan already includes unlimited agents, it does not need to scale to a higher tier as headcount grows, unlike VGraple CRM, whose Growth plan caps at unlimited conversations and forces a jump to Scale (Rs 7,999/month) at the 15,000 and 50,000-message scenarios above. At real broadcast volume the two totals are close: Interakt is actually cheaper than VGraple CRM at 15,000 messages a month, and the two are within about Rs 500 of each other at 50,000, despite Interakt's disclosed per-message markup.
Feature comparison
| Capability | VGraple CRM | Interakt |
|---|---|---|
| Free plan | Yes, no time limit, WhatsApp and web chat, any agent | Yes, no time limit, but owner-role only and one channel |
| Entry paid price | Rs 1,499/month (Starter) | Rs 2,799/month plus taxes (Growth) |
| Per-message markup over Meta's rate | None, stated on pricing page | Yes, disclosed and tier-dependent: about 11% (marketing) to 30% (utility) on Growth, less on Advanced, none on Enterprise |
| Agents included | 5 (Starter), 15 (Growth), unlimited (Scale) | Unlimited on every paid plan |
| Shared team inbox | Yes | Yes |
| Instagram DM in same inbox | Yes | Yes |
| Messenger in same inbox | Yes | Not confirmed on public pages |
| Web chat widget | Yes | Not confirmed on public pages |
| Chatbot / flow builder | Yes | Yes, linear chatbots (Growth), advanced branching (Advanced) |
| AI agent / AI reply suggestions | Yes (Growth and above) | Yes, AnswerBot for FAQ automation; WhatsApp AI Agents add-on at Rs 3,000/month (Growth and Advanced) |
| Knowledge base for AI | Yes | Not confirmed on public pages |
| Broadcast pacing (auto speed control) | Yes, documented | Not documented on public pages |
| Daily portfolio budget tracking | Yes, documented | Not documented on public pages |
| Auto-pause on template pause | Yes, documented | Not documented on public pages |
| Suppression of capped/opted-out contacts | Yes, documented | Not documented on public pages |
| A/B testing on broadcasts | Yes | Not confirmed |
| Template validator | Yes | Not confirmed |
| Template gallery | Yes | Yes, catalog and template features referenced |
| Coexistence (Business app + API together) | Yes | Not confirmed |
| Drip sequences | Yes | Not confirmed as a named feature |
| Leads pipeline (CRM) | Yes, on every plan | Separate "Sales CRM" product, own pricing (Rs 2,499/month, Growth tier, 5 sales agents) |
| Appointments / booking | Yes | Not confirmed |
| Payments in chat | Yes | Yes, "native payments" named from Growth |
| Revenue attribution | Yes | Not confirmed |
| Meta Conversions API (CAPI) | Yes | Not confirmed |
| Zapier, REST API and webhooks | Yes | Yes, API access from Advanced |
| Android app | Yes | Not confirmed on public pages |
| 2FA and audit log | Yes, on every plan | Not confirmed on public pages |
| Support hours | Email (Starter+), priority (Growth+) | Not confirmed by tier on the pricing page |
Where Interakt is stronger
- Unlimited agents on every paid plan. Growth and Advanced both include unlimited agents with full role access at one flat price, a structure only Interakt offers among the platforms compared in this series; most competitors either cap seats per tier or charge per agent.
- A markup that shrinks by tier, disclosed in full. Interakt states its exact per-message rate for every plan, including a route to zero markup on Enterprise, more transparent disclosure than most competitors in this series provide.
- Native payments and catalog for D2C sellers. "Native payments" and catalog features are named directly on the Growth plan, built specifically for the Indian D2C and Shopify-adjacent seller segment.
- A dedicated Sales CRM product. Interakt offers a separate Sales CRM plan (Rs 2,499/month, 5 sales agents, unlimited conversations, custom fields and events) for teams that want a fuller pipeline than the messaging plans include on their own.
- A longer review history. Interakt holds 4.5 out of 5 from 63 reviews on G2 and 4.4 from 12 reviews on Capterra (both checked 26 Aug 2026), a longer public track record than VGraple CRM has built up so far.
Where VGraple CRM is stronger
- No markup on Meta's rate, at every plan, not just the top tier. VGraple CRM states plainly that it adds no markup to Meta's published India rate on every plan, including its cheapest paid tier. Interakt's zero-markup treatment is reserved for its custom Enterprise plan; Growth and Advanced both carry a disclosed markup.
- A CRM pipeline included in the core price, not a separate paid product. VGraple CRM's Kanban pipeline, with custom stages, deal values and Facebook Lead Ads auto-import, ships on every plan including Free. Interakt's fuller pipeline sits in a separate Sales CRM product with its own Rs 2,499/month price.
- Delivery protection is documented and default. Pacing that adapts to your number's quality rating, a live daily portfolio-budget tracker, automatic campaign parking on a paused template or a quality collapse, and suppression logic that separates a refused send from a rejected one all ship on every VGraple CRM plan; none of this is documented on Interakt's public pages.
- A Free plan with no channel restriction and any agent role. VGraple CRM's Free plan supports WhatsApp and web chat together from one seat, with no owner-only restriction. Interakt's free Starter plan is owner-role only and limited to a single channel, either WhatsApp or Instagram, not both.
- Coexistence and appointments as standard features. Coexistence (running the WhatsApp Business app and the API on the same number) and appointment booking are documented, standard VGraple CRM capabilities; neither is confirmed as an Interakt feature.
- Instagram, Messenger and web chat genuinely unified. VGraple CRM confirms Messenger and web chat alongside WhatsApp and Instagram in one inbox; Interakt's public pages confirm WhatsApp and Instagram but not Messenger or a web chat widget.
Switching from Interakt
- Confirm who owns your WABA. If your WhatsApp Business Account sits inside your own Meta Business Portfolio, which is standard, you can move it directly regardless of Interakt's involvement.
- Reconnect through Meta's Embedded Signup. This is the standard flow for changing Tech Provider; the number's message history and quality rating with Meta are unaffected.
- Export your contacts. Interakt contacts, custom fields and tags export as a CSV; import them into VGraple CRM's contacts module and remap fields as needed.
- Recreate and resubmit your templates. Templates belong to the WABA and the platform that submitted them, not to Interakt, so each approved template needs rebuilding in VGraple CRM's template builder and resubmitting to Meta for review.
- Rebuild your chatbot flows and WhatsApp Flows. Interakt's chatbot logic, AnswerBot configuration and WhatsApp Flows do not export; recreate the equivalent journeys in VGraple CRM's flow builder. If you use Interakt's separate Sales CRM product, plan to migrate that pipeline data into VGraple CRM's leads pipeline separately.
- Run a short parallel period. Keep Interakt active in read-only mode for a week or two while you confirm delivery, inbox and automation behaviour in VGraple CRM before decommissioning the old account.
What reviewers say
Interakt holds a 4.5 out of 5 rating from 63 reviews on G2 and a 4.4 out of 5 from 12 reviews on Capterra (both checked 26 Aug 2026). Reviewers commonly praise its cost-effectiveness and ease of use for small teams, with the shared inbox and basic automation cited as the most useful features; some independent write-ups note that recent review volume has slowed, with much of the feedback dating from 2022 to 2024 rather than being consistently refreshed.
VGraple CRM does not yet have a comparable public review count to cite honestly. Interakt's unlimited-agent pricing and cost-effectiveness reputation are real strengths worth weighing, particularly against VGraple CRM's zero-markup guarantee and documented delivery protection, since the two platforms land close together on total cost at real broadcast volume.