On this page
In short
- 360dialog is a WhatsApp API infrastructure provider, priced per number (EUR 49 to EUR 249/month), not a shared inbox or CRM, so most teams pair it with a separate tool to actually work from
- VGraple CRM is the full application (shared inbox, chatbot builder, broadcasts, CRM pipeline) built on top of the same underlying WhatsApp Cloud API, at one flat plan price
- Comparing the two only on subscription price understates the real gap, since a 360dialog customer typically pays for both the API access and a separate front-end tool
Verdict
360dialog is a large-scale WhatsApp API infrastructure provider, not a competing CRM or inbox application; its own pricing page sells number hosting and API access (EUR 49 to EUR 249/month per number), with no shared inbox, chatbot builder or CRM pipeline confirmed as part of the core product. VGraple CRM is the full application, an inbox, chatbot builder, broadcasts and CRM pipeline, built on the same kind of WhatsApp Cloud API access, at one flat plan price that already includes all of that. Choose 360dialog if you are a developer team building a fully custom WhatsApp integration and only need the API layer; choose VGraple CRM if you want a working inbox, broadcast tool and CRM without building or buying one separately.
Pricing
360dialog's pricing page (360dialog.com/pricing, checked 26 Aug 2026) is structured entirely around per-number infrastructure tiers rather than per-agent seats: WhatsApp API Regular (EUR 49/month per number, 24/7 chat support, under 4-hour first response SLA), Premium (EUR 99/month per number, under 30-minute first response SLA, pre-verification), and High Throughput (EUR 249/month per number, up to 1,000 messages a second). A separate Marketplace tier (EUR 99/month per number) bundles "number hosting, 80 messages per second throughput, 24/7 customer support, solution matching, messaging tool package." Every tier states "Meta WhatsApp Messaging Fees apply" as a separate line without disclosing whether 360dialog adds its own markup, so we use Meta's raw India rate below.
| Team size | VGraple CRM | 360dialog |
|---|---|---|
| 2 agents, 2,000 marketing messages/month | Starter Rs 1,499 + Meta Rs 1,726 = Rs 3,225/month | Regular API EUR 49 (Rs 4,704) + Meta Rs 1,726 = Rs 6,430/month, with no CRM, inbox or agent seats included |
| 8 agents, 15,000 marketing messages/month | Growth Rs 3,499 + Meta Rs 12,947 = Rs 16,446/month | Regular API EUR 49 (Rs 4,704, priced per number, not per agent) + Meta Rs 12,947 = Rs 17,651/month, with no CRM, inbox or agent seats included |
| 20 agents, 50,000 marketing messages/month | Scale Rs 7,999 + Meta Rs 43,155 = Rs 51,154/month | Regular API EUR 49 (Rs 4,704) + Meta Rs 43,155 = Rs 47,859/month, with no CRM, inbox or agent seats included |
EUR converted at Rs 96 = 1 EUR. This table understates the real cost of running a team on 360dialog: because it is an API and number-hosting layer, not a shared inbox or CRM, a business of any of these sizes still needs to pay for a separate front-end tool for agents to actually see and reply to conversations, on top of the figures above. VGraple CRM's Starter, Growth and Scale plans (Rs 1,499, Rs 3,499 and Rs 7,999/month) include the full application: inbox, chatbot builder, broadcasts, and a CRM pipeline, for that one price, with no separate infrastructure bill.
Feature comparison
| Capability | VGraple CRM | 360dialog |
|---|---|---|
| Free plan | Yes, no time limit | No published free tier |
| Entry price | Rs 1,499/month (Starter, includes full application) | EUR 49/month per number (Rs 4,704), API access only |
| Per-message markup over Meta's rate | None, stated on pricing page | Not stated either way on the pricing page |
| Pricing model | Flat plan price, fixed agent count, full application | Per phone number; agent seats and application layer not included |
| Shared team inbox | Yes | Not confirmed as part of the core API tiers |
| Instagram DM in same inbox | Yes | Not applicable; 360dialog is WhatsApp-only infrastructure |
| Messenger in same inbox | Yes | Not applicable |
| Web chat widget | Yes | Not confirmed |
| Chatbot / flow builder | Yes | Not confirmed as part of the core API tiers |
| AI agent / AI reply suggestions | Yes (Growth and above) | An MCP integration for developer tools is listed as "coming soon"; no end-user AI agent confirmed |
| Broadcast pacing (auto speed control) | Yes, documented | Not documented; throughput is sold as a raw ceiling (80/s to 1,000/s) rather than adaptive pacing |
| Daily portfolio budget tracking | Yes, documented | Not documented on public pages |
| Auto-pause on template pause | Yes, documented | Not documented on public pages |
| Suppression of capped/opted-out contacts | Yes, documented | Not documented on public pages |
| A/B testing on broadcasts | Yes | Not confirmed |
| Template validator | Yes | Not confirmed |
| Template gallery | Yes | Not confirmed |
| Coexistence (Business app + API together) | Yes | Not confirmed |
| Drip sequences | Yes | Not confirmed; would require a separate front-end tool |
| Leads pipeline (CRM) | Yes, on every plan | No; 360dialog is not a CRM |
| Appointments / booking | Yes | Not confirmed |
| Payments in chat | Yes | Not confirmed |
| Revenue attribution | Yes | A "360Pilot" product is referenced for "full funnel revenue tracking," pricing and availability marked Early Access |
| Meta Conversions API (CAPI) | Yes | Not confirmed |
| Zapier, REST API and webhooks | Yes | Yes, API access is 360dialog's core product, with 1,000+ integrations claimed |
| Android app | Yes | Not applicable at the API layer |
| 2FA and audit log | Yes, on every plan | Not confirmed on public pages |
| Support hours | Email (Starter+), priority (Growth+) | Tiered by SLA: under 4 hours (Regular), under 30 minutes (Premium), premium support (High Throughput) |
Where 360dialog is stronger
- Scale and infrastructure track record. 360dialog states it has onboarded 100,000+ businesses and processes over 2 billion messages a month, a scale of infrastructure operation VGraple CRM, as an application built for small and mid-sized businesses, does not attempt to match.
- A High Throughput tier for genuinely large senders. At up to 1,000 messages a second, well beyond Meta's standard 80/s ceiling, 360dialog's top tier suits a business or platform sending at a volume no small-business WhatsApp CRM is built for.
- A large partner and integrations ecosystem. 360dialog states "1,000+ integrations" and that over 1,000 platforms run their WhatsApp integration through it, reflecting its position as foundational infrastructure many other tools build on.
- A guaranteed, tiered support SLA. Response-time SLAs (under 4 hours on Regular, under 30 minutes on Premium) are stated explicitly and tied to the plan you pay for, a level of contractual clarity not every competitor in this series publishes.
- Purpose-built for developer-led, fully custom builds. A team that wants to build its own inbox, bot and CRM entirely in-house, rather than adopt an off-the-shelf application, is better served by an API-only provider like 360dialog than by a full product like VGraple CRM.
Where VGraple CRM is stronger
- A complete application, not just API access. VGraple CRM's Starter plan (Rs 1,499/month) includes a shared inbox, chatbot builder, broadcasts and a CRM pipeline out of the box. 360dialog's tiers are number hosting and API access only; a business still needs to build or buy a separate front-end to actually work from, an added cost the pricing table above does not even capture.
- One flat price, no separate infrastructure bill. VGraple CRM's total cost is the plan price plus Meta's own rate. A 360dialog customer pays 360dialog's per-number fee, Meta's rate, and a separate CRM or inbox tool's subscription on top, three line items instead of two.
- Delivery protection is documented and default. Pacing that adapts to your number's quality rating, a live daily portfolio-budget tracker, automatic campaign parking on a paused template or a quality collapse, and suppression logic that separates a refused send from a rejected one all ship on every VGraple CRM plan; 360dialog sells raw throughput ceilings, not adaptive protection.
- A CRM pipeline on every plan. VGraple CRM's Kanban pipeline, with custom stages, deal values and Facebook Lead Ads auto-import, ships on every plan including Free. 360dialog is not a CRM.
- Instagram and Messenger in the same inbox. VGraple CRM unifies WhatsApp, Instagram DM, Messenger and web chat in one inbox. 360dialog is WhatsApp-only infrastructure by design.
- A free plan with no time limit, and no separate front-end to buy. VGraple CRM's Free plan (1 agent, 5,000 contacts, unlimited conversations) is a complete, working application at no cost. 360dialog has no published free tier, and even its cheapest paid tier is infrastructure a business still has to build a front end on top of.
Switching from 360dialog
- Confirm who owns your WABA. If your WhatsApp Business Account sits in your own Meta Business Portfolio, which is standard for an account set up through an API provider, you can move it directly.
- Reconnect through Meta's Embedded Signup. This is the standard flow for changing Tech Provider; the number's message history and quality rating with Meta are unaffected.
- Export your contacts from whatever front-end tool you paired with 360dialog. Since 360dialog itself is infrastructure, your contact and conversation data most likely lives in a separate CRM or inbox tool; export from that tool as a CSV and import into VGraple CRM's contacts module.
- Recreate and resubmit your templates. Templates belong to the WABA and the platform used to submit them, so each approved template needs rebuilding in VGraple CRM's template builder and resubmitting to Meta for review.
- Rebuild any custom integration logic. If your team built custom automation directly against 360dialog's API, that logic needs to be re-implemented using VGraple CRM's flow builder, sequences and REST API, or kept as-is if you only move the number and continue building custom tooling against VGraple CRM's own API.
- Decommission the separate front-end tool once VGraple CRM is confirmed working. Since VGraple CRM replaces both the API layer and the front-end application, you can typically retire two vendor relationships (360dialog and whatever inbox tool you paired it with) rather than one.
What reviewers say
360dialog holds a 4.0 out of 5 rating from 32 reviews on G2 (checked 26 Aug 2026). Independent reviews are mixed: some praise the simplicity of integrating 360dialog into an existing chatbot or marketing stack, while others report frustrating experiences around billing and refunds. Because 360dialog is infrastructure rather than an end-user application, many of its reviews reflect a developer or technical buyer's experience rather than a day-to-day agent's.
VGraple CRM does not yet have a comparable public review count to cite honestly. Given that 360dialog and VGraple CRM serve different layers of the stack (API infrastructure versus a complete application), the more useful comparison is often not "which has better reviews" but "do you want to build your own front end, or use one that already exists," which the sections above address directly.