On this page
In short
- Trengo's entry plan (EUR 299 to 349/month) includes only 500 conversations a month, with overage at EUR 15 to 18 per 100; a marketing-heavy team blows past that quickly
- VGraple CRM's Starter plan costs roughly a twentieth of Trengo's entry price and has no per-conversation overage charge
- Trengo covers email, live chat and social channels alongside WhatsApp; VGraple CRM is WhatsApp, Instagram, Messenger and web chat only, but with no equivalent conversation-overage risk
Verdict
Trengo is a mature European customer service platform covering email, live chat, WhatsApp and social channels in one inbox, but its entry plan starts at EUR 299 to 349 a month with only 500 conversations included, and overage runs EUR 15 to 18 per unlimited conversations beyond that. For an Indian business whose primary channel is WhatsApp, that is a large monthly cost for a conversation allowance most broadcast-sending teams will exceed quickly. VGraple CRM's Starter plan costs a fraction of Trengo's entry price with no per-conversation overage charge, and its delivery protection is documented specifically for WhatsApp's rules. Trengo is worth considering if your business genuinely needs email and live chat unified with WhatsApp in one European-hosted platform; for a WhatsApp-first Indian business, VGraple CRM is dramatically more affordable.
Pricing
Trengo's pricing page (trengo.com/pricing, checked 26 Aug 2026) lists two self-serve tiers plus a custom Enterprise plan, billed per conversation (any reply within a 7-day window) with disclosed overage rates.
| Team size | VGraple CRM | Trengo |
|---|---|---|
| 2 agents, unlimited conversations | Starter Rs 1,499 + Meta Rs 1,726 = Rs 3,225/month | Boost EUR 349 (Rs 33,504) + 1,500 conv overage x EUR 18/100 = EUR 270 (Rs 25,920) + Meta Rs 1,726 = ~Rs 61,150/month |
| 8 agents, 15,000 conversations/month | Scale Rs 7,999 + Meta Rs 12,947 = Rs 20,946/month | Pro EUR 599 (Rs 57,504) + 13,500 conv overage x EUR 18/100 = EUR 2,430 (Rs 233,280) + Meta Rs 12,947 = ~Rs 303,731/month |
| 20 agents, 50,000 conversations/month | Scale Rs 7,999 + Meta Rs 43,155 = Rs 51,154/month | Pro EUR 599 (Rs 57,504) + 48,500 conv overage x EUR 18/100 = EUR 8,730 (Rs 838,080) + Meta Rs 43,155 = ~Rs 938,739/month (in practice, this volume would likely be routed to a custom Enterprise quote) |
EUR converted at Rs 96 = EUR 1, using Trengo's month-to-month (no annual commitment) rates for a fair comparison against VGraple CRM's monthly billing. Trengo's Boost plan (EUR 299/month annual, EUR 349 monthly, 10 users, 500 conversations included) and Pro plan (EUR 499/month annual, EUR 599 monthly, 20 users, 1,500 conversations included) both bill overage at EUR 15 to 18 per unlimited conversations once you exceed the included allowance, which a WhatsApp marketing campaign reaches within days. VGraple CRM's Starter, Growth and Scale plans (Rs 1,499, Rs 3,499, Rs 7,999/month) have a fixed conversation cap per plan tier and no per-conversation overage; Meta's India rate (Rs 0.8631 marketing) is passed through at zero markup either way.
Feature comparison
| Capability | VGraple CRM | Trengo |
|---|---|---|
| Free plan | Yes, no time limit | No |
| Entry price | Rs 1,499/month (Starter) | EUR 349/month, ~Rs 33,504 (Boost, no annual commitment) |
| Per-message markup over Meta's rate | None, stated on pricing page | Not disclosed; WhatsApp service conversations included, AI-surcharged messages billed separately |
| Agents included at entry price | 5 | 10 (Boost) |
| Conversation-overage risk | None; fixed monthly conversation limit per plan | Yes, EUR 15 to 18 per unlimited conversations beyond plan allowance |
| Shared team inbox | Yes | Yes |
| Instagram DM in same inbox | Yes | Instagram confirmed as a supported channel |
| Messenger in same inbox | Yes | Facebook confirmed as a supported channel |
| Email and live chat in same inbox | No | Yes, a core Trengo strength |
| Web chat widget | Yes | Yes |
| Chatbot / flow builder | Yes | Journey-based automated responses confirmed |
| AI agent / AI reply suggestions | Yes (Growth and above) | Yes, AI HelpMate resolves repetitive questions; no FAQ or comparison table on its own page |
| Broadcast pacing (auto speed control) | Yes, documented | Not documented on public pages |
| Daily portfolio budget tracking | Yes, documented | Not documented on public pages |
| Auto-pause on template pause | Yes, documented | Not documented on public pages |
| Suppression of capped/opted-out contacts | Yes, documented | Not documented on public pages |
| A/B testing on broadcasts | Yes | Not confirmed |
| Template validator | Yes | Not confirmed |
| Template gallery | Yes | Pre-approved templates confirmed for updates and reminders |
| Coexistence (Business app + API together) | Yes | Not confirmed |
| Drip sequences | Yes | Not confirmed as a named feature |
| Leads pipeline (CRM) | Yes, on every plan | Not confirmed as a dedicated pipeline |
| Appointments / booking | Yes | Appointment reminder templates confirmed; booking flow not confirmed |
| Payments in chat | Yes | Not confirmed |
| Revenue attribution | Yes | Case study cites 5-7% revenue increase; no documented per-campaign attribution tool |
| Meta Conversions API (CAPI) | Yes | Not confirmed |
| Zapier, REST API and webhooks | Yes | Yes, 60+ integrations, developer API documented |
| Android app | Yes | Not confirmed |
| 2FA and audit log | Yes, on every plan | Not confirmed |
| Support hours | Email (Starter+), priority (Growth+) | Standard support Boost+; not published in detail |
Where Trengo is stronger
- True omnichannel coverage. Trengo unifies email, live chat, WhatsApp, Facebook, Twitter and Telegram in one inbox, genuinely broader than VGraple CRM's WhatsApp, Instagram, Messenger and web chat.
- Integrations directory. Around 60 integrations are listed, organised by both industry vertical and function, distinguishing Trengo-maintained from partner-maintained connectors, a level of transparency about integration quality that most competitors do not disclose.
- Deep blog archive. Trengo's blog runs to roughly 77 articles across AI, automation, chatbots and customer service topics, a larger content library than VGraple CRM has built up.
- An ROI calculator. Trengo offers a dedicated interactive ROI calculator as a lead-generation tool, a resource VGraple CRM does not currently have an equivalent to.
- Industry-specific landing pages. Trengo maintains vertical pages (travel, hospitality, leisure) with tailored AI agent positioning, a segmentation approach broader than VGraple CRM's current solutions pages.
Where VGraple CRM is stronger
- A fraction of the entry price. VGraple CRM's Starter plan (Rs 1,499/month) costs roughly a twentieth of Trengo's Boost plan (EUR 349, about Rs 33,500) before any conversation overage is even added.
- No conversation-overage risk. Trengo's EUR 15 to 18 per 100 conversation overage compounds quickly for a WhatsApp marketing-heavy business, as the pricing table above shows. VGraple CRM's flat conversation cap per plan has no equivalent charge.
- A CRM pipeline on every plan. Not confirmed as part of Trengo's feature set; VGraple CRM's Kanban pipeline with deal tracking ships standard, including on Free.
- Delivery protection documented for WhatsApp specifically. Pacing, daily portfolio budget tracking, auto-park on a paused template and suppression logic tuned to Meta's error codes are documented VGraple CRM capabilities; Trengo's public WhatsApp page does not describe equivalent safeguards.
- India-first pricing. VGraple CRM states INR prices with GST invoicing directly on its pricing page. Trengo bills in Euros with no INR option, adding currency-conversion uncertainty for an Indian buyer.
- A free plan with no time limit. VGraple CRM's Free plan requires no card and never expires. Trengo has no free tier at all.
Switching from Trengo
- Confirm WABA ownership. If your WhatsApp Business Account sits in your own Meta Business Portfolio, which is standard, you can move it directly regardless of Trengo's involvement.
- Reconnect through Meta's Embedded Signup. This is the standard flow for changing Tech Provider; the number's history and quality rating with Meta are unaffected.
- Export your contacts. Trengo contacts export as a CSV; import into VGraple CRM's contacts module and remap custom fields.
- Recreate templates. Templates belong to the WABA and submitting platform, not Trengo, so rebuild each approved template in VGraple CRM's builder and resubmit for Meta's review.
- Rebuild AI HelpMate and journey automation. Trengo's AI flows and journey-based responses do not export; recreate the logic in VGraple CRM's flow builder. If you rely on Trengo for email or live chat too, plan to keep a separate tool for those channels, since VGraple CRM does not replace them.
- Run a short parallel period. Keep Trengo active in read-only mode while you confirm delivery, inbox and automation behaviour in VGraple CRM before fully switching over.
What reviewers say
Trengo holds a 4.3 out of 5 rating from 246 reviews on G2 and a 4.1 out of 5 from 26 reviews on Capterra (both checked 26 Aug 2026). Reviewers praise the unified interface and response-time improvements it brings; the most common criticism is bugs and missing features such as a draft-message section, and difficulty tracking the history of reopened tickets.
VGraple CRM does not yet have a comparable public review count to cite honestly. Trengo's review base, while smaller than some competitors in this series, is a genuine, moderate-sized sample worth reading directly if channel breadth beyond WhatsApp is part of your decision.