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In short
- Yellow.ai is an enterprise agentic AI platform (voice, chat, email) across 35+ channels, with a real self-serve Free plan and undisclosed Basic and Enterprise pricing
- Its Free plan bills AI chat sessions and per-resolution overage at $0.99, a different metric from WhatsApp marketing messages, so a direct total is not comparable
- VGraple CRM's flat plans are priced in the same unit throughout: agents, contacts and WhatsApp conversations, with no per-resolution surcharge
Verdict
Yellow.ai is an enterprise agentic AI platform spanning voice, chat and email across more than 35 channels, with a genuine self-serve Free plan and a custom-quoted Enterprise tier for large organisations. VGraple CRM is a WhatsApp-first CRM with a narrower but included AI layer, priced entirely in flat plans with no per-resolution surcharge. If you need multi-channel voice AI at enterprise scale with access to many underlying language models, Yellow.ai's breadth is real; if you want WhatsApp sales and support with AI reply suggestions included in a predictable monthly price, VGraple CRM is the simpler, cheaper path for most small and mid-sized teams.
Pricing
Yellow.ai's pricing page, checked 26 August 2026, lists three tiers. Free includes 1 AI Agent and 500 chat sessions a month, with additional resolutions billed at $0.99 each; it is self-serve, with a "try for free" signup. Basic sits between Free and Enterprise with expanded features and channel support, but its price is not shown on the page. Enterprise is unlimited AI agents and chat sessions across all 35-plus channels, with SOC2, GDPR and ISO compliance, and is custom-priced through a sales conversation.
This pricing model does not map cleanly onto the message-volume scenarios used elsewhere in this comparison. Yellow.ai charges by AI chat session or resolution, a unit that bundles automation cost into the price; VGraple CRM charges by human agent seats and WhatsApp conversation volume, with AI reply suggestions and the AI assistant included in the plan price from Growth upward rather than billed per resolution. Rather than force an artificial like-for-like total, the table below states VGraple CRM's real cost and shows what is and is not known about Yellow.ai's.
| Team size | VGraple CRM plan | VGraple CRM platform fee | Meta marketing charge | VGraple CRM total | Yellow.ai |
|---|---|---|---|---|---|
| 2 agents, 2,000 marketing messages/month | Starter | Rs 1,499 | Rs 1,726 | Rs 3,225/month | Free plan's 500 included sessions would be exceeded; Basic-tier price not published |
| 8 agents, 15,000 marketing messages/month | Growth | Rs 3,499 | Rs 12,947 | Rs 16,446/month | Basic-tier price not published; likely requires Enterprise at this scale |
| 20 agents, 50,000 marketing messages/month | Scale | Rs 7,999 | Rs 43,155 | Rs 51,154/month | Enterprise tier; custom-quoted, not published |
Meta's own India rate card (April 2026), Rs 0.8631 per marketing template message, is what VGraple CRM passes through with no markup; Yellow.ai's pricing page does not clarify whether its per-session or per-resolution charge is inclusive of, or separate from, the underlying WhatsApp message cost Meta bills.
Feature comparison
| Feature | VGraple CRM | Yellow.ai |
|---|---|---|
| Free plan | Yes, forever (1 agent, 5,000 contacts, unlimited conversations) | Yes (1 AI Agent, 500 chat sessions/month, then $0.99/resolution) |
| Entry price (INR/month) | Rs 1,499 (Starter) | Not published (Basic tier) |
| Per-message markup over Meta | None | Not disclosed; session/resolution pricing may bundle or sit alongside Meta's charge |
| Agents on entry plan | 5 | Not applicable; priced by AI sessions, not human seats |
| Shared inbox | Yes | Not confirmed as a human-agent shared inbox; platform is AI-agent-first |
| Instagram DM | Yes, native | Channel coverage claims 35+ channels; WhatsApp-specific inbox depth not verified today |
| Messenger | Yes, native | Not verified today |
| Web chat widget | Yes, all plans | Yes, chat is a core channel |
| Chatbot builder | Yes, drag-and-drop flow builder, all plans | Yes, AI Agent Builder 2.0, a core product |
| AI agent | Growth plan and above, included in plan price | Yes, its core specialty; access to 15+ underlying LLMs per its homepage |
| Broadcast pacing | Yes, all plans | Not verified today |
| Daily-limit budget tracking | Yes, all plans | Not verified today |
| Auto-pause on template pause | Yes, all plans | Not verified today |
| Suppression of capped contacts | Yes, all plans | Not verified today |
| A/B testing | Yes, all plans | Not verified today |
| Send-time optimisation | Yes, all plans | Not verified today |
| Click tracking | Yes, all plans | Not verified today |
| Template validator | Yes, all plans | Not verified today |
| Template gallery | Yes, all plans | Not verified today |
| Coexistence (app + API, same number) | Yes, all plans | Not verified today |
| Drip sequences | Yes, all plans | Not verified today |
| Leads pipeline | Yes, all plans | No; an agentic AI automation platform, not a CRM |
| Lead scoring | Yes, transparent 0-100 score | No |
| Appointments | Yes, synced to Calendly | No |
| Payments in chat | Yes, your own Stripe or Cashfree | Not verified today |
| Revenue attribution | Yes, all plans | Not verified today |
| Meta CAPI | Yes, all plans | Not verified today |
| Zapier | Yes, all plans | 150+ plug-and-play integrations referenced (Salesforce, Zendesk, Genesys, Nice); a dedicated Zapier app not confirmed today |
| REST API / webhooks | Yes, all plans | Likely yes for an enterprise AI platform; specifics not verified today |
| Android app | Yes, live on Play Store | Not applicable; no ready-made agent app confirmed |
| 2FA / audit log | Yes, all plans including Free | HIPAA, ISO 27001, ISO 27701, SOC 2 Type II and PCI-DSS certifications referenced on Enterprise |
| Data location | Oracle Cloud, Mumbai (ap-mumbai-1), India | Global infrastructure; India-specific data residency not confirmed today |
| Support hours | 10:00 to 19:00 IST, Monday to Friday | 8.4/10 G2 support sub-score referenced in search results; specific hours not published |
Where Yellow.ai is stronger
Voice AI and multi-channel breadth. Yellow.ai's homepage, checked today, describes voice and calls (including a recently launched voice product), text, chat and email automation across 35-plus channels in one platform, well beyond VGraple CRM's WhatsApp, Instagram, Messenger and web chat scope.
Multi-LLM architecture. Access to "15+ cutting-edge LLMs" with a multi-vendor architecture, per its homepage, gives an enterprise buyer more control over which underlying model powers a given automation than a single-vendor AI layer.
Enterprise compliance depth. HIPAA, ISO 27001, ISO 27701, SOC 2 Type II and PCI-DSS v4.0.1 certifications are listed on its Enterprise tier, a level of compliance breadth aimed squarely at regulated industries like healthcare and financial services.
A large, established integration catalogue. 150-plus plug-and-play integrations, including enterprise contact-centre platforms like Salesforce, Zendesk, Genesys and Nice, per its homepage, reach further into enterprise tooling than VGraple CRM's Zapier and webhook-based approach.
Where VGraple CRM is stronger
Predictable, flat pricing with no per-resolution surcharge. VGraple CRM's AI reply suggestions and AI assistant are included in the Growth plan's Rs 3,499 monthly price; Yellow.ai's Free plan bills $0.99 for every resolution beyond 500 a month, and its Basic tier price is not published at all, a pricing-opacity pattern its own G2 reviewers specifically call out.
No markup on Meta's charges. VGraple CRM is a Meta Tech Provider; Meta bills your WhatsApp conversations directly at its published India rate card.
A leads pipeline and appointments. Yellow.ai is an AI automation platform without CRM functionality; VGraple CRM's Kanban pipeline, lead scoring and Calendly-synced appointment booking ship on every plan.
Coexistence. Keep the WhatsApp Business app on your phone and connect the API to the same number at the same time, with two-way sync.
Simpler to reason about at your actual WhatsApp volume. Because VGraple CRM prices by agent seats and conversation volume rather than AI resolutions, you can predict next month's bill from this month's usage without modelling how many conversations the AI will or will not handle.
Self-serve past the free tier. VGraple CRM's Starter, Growth and Scale prices are all public; Yellow.ai's Basic tier, the natural next step after its Free plan, has no published price.
Switching from Yellow.ai
- Confirm the WhatsApp Business Account's home. If your WABA sits in your own Meta Business Portfolio, reconnect it to VGraple CRM through Embedded Signup; the number's quality rating and messaging tier carry over.
- Carry templates across. Templates belong to the WABA, so approved templates stay approved if it does not change; copy wording from your Yellow.ai console before resubmitting if you create a new WABA.
- Export contacts. Pull contacts from Yellow.ai's contact store as a CSV for import into VGraple CRM; duplicates merge automatically on phone number.
- Rebuild your AI agent's intents in VGraple CRM's flow builder and knowledge base. Yellow.ai's AI Agent Builder flows do not export; document the intents, prompts and handoff rules your current agent uses, then recreate the equivalent logic with VGraple CRM's flow builder and knowledge-base-backed AI assistant.
- Keep the old integration live briefly. Run Yellow.ai in a reduced or monitoring capacity for a week after cutover so nothing is missed while your team validates the new setup against real traffic.
What reviewers say
Search-indexed results for Yellow.ai's G2 listing, checked 26 August 2026 (G2's own page returned an access-denied response to a direct fetch), show 4.4 out of 5 from 106 reviews. Reviewers consistently praise the no-code, low-code chatbot design experience and simple integrations, while recurring concerns include pricing opacity and cost escalation once a scoped project grows to cover more channels, support communication quality, and a natural-language-understanding sub-score (8.3) that trails some competitors. VGraple CRM's review presence is newer; check its current listing directly.
If your organisation needs enterprise voice AI or multi-LLM flexibility at Yellow.ai's scale, its platform breadth justifies a closer look; for WhatsApp-focused sales and support with AI reply suggestions included at a flat, published price, VGraple CRM avoids the per-resolution billing model reviewers flag as a source of surprise costs.