On this page
In short
- LimeChat does not publish pricing anywhere on its site; you must book a demo to learn a number. VGraple CRM states Rs 1,499, Rs 3,499 or Rs 7,999 a month on its pricing page
- LimeChat is built specifically for D2C e-commerce on Shopify; VGraple CRM serves any industry with the same feature set, from clinics to real estate agencies
- LimeChat's AI agent depth for e-commerce (order tracking, catalogue-driven flows) is deeper than VGraple CRM's; VGraple CRM's delivery protection and flat pricing are more transparent
Verdict
LimeChat is an Indian AI-agent platform built specifically for D2C e-commerce brands on Shopify, with genuinely deep order-tracking and cart-recovery automation, but it does not publish pricing anywhere on its site and routes every visitor to a demo call to learn a number. VGraple CRM states an exact monthly price for every plan, works across any industry rather than e-commerce specifically, and documents its delivery-protection stack in public. Choose LimeChat if you are a Shopify-native D2C brand that wants the deepest possible e-commerce-specific AI automation and are comfortable negotiating price; choose VGraple CRM if you want to see the cost before you talk to anyone, or if your business is not e-commerce at all.
Pricing
LimeChat's pricing page (limechat.ai/pricing, checked 26 Aug 2026) does not list a single number. It states pricing depends on "your selected suite (Marketing or Support), conversation volume, and your AI automation tier," and every call to action leads to "Get Personalized Pricing" or "Book a demo." We could not verify a base subscription figure to compute a total, so the table below states that plainly rather than estimating one.
| Team size | VGraple CRM | LimeChat |
|---|---|---|
| 2 agents, 2,000 marketing messages/month | Starter Rs 1,499 + Meta Rs 1,726 = Rs 3,225/month | Not published; requires a custom quote |
| 8 agents, 15,000 marketing messages/month | Scale Rs 7,999 + Meta Rs 12,947 = Rs 20,946/month | Not published; requires a custom quote |
| 20 agents, 50,000 marketing messages/month | Scale Rs 7,999 + Meta Rs 43,155 = Rs 51,154/month | Not published; requires a custom quote |
VGraple CRM's Starter, Growth and Scale plans (Rs 1,499, Rs 3,499 and Rs 7,999/month, or Rs 1,199, Rs 2,799 and Rs 6,399/month billed annually) each state their agent count, contact cap and conversation limit, plus Meta's India rate (Rs 0.8631 per marketing message, Rs 0.115 per utility or authentication message, as of April 2026) with no markup added. Legacy references to LimeChat pricing at "Rs 10,000+ per month for D2C brands" exist in older third-party comparisons, but since LimeChat's own site does not confirm a figure as of 26 Aug 2026, we are not repeating that number as fact.
Feature comparison
| Capability | VGraple CRM | LimeChat |
|---|---|---|
| Free plan | Yes, no time limit | No |
| Entry price | Rs 1,499/month (Starter) | Not published, custom quote only |
| Per-message markup over Meta's rate | None, stated on pricing page | Not disclosed (subscription itself is not published) |
| Agents included at entry price | 5 | Not published |
| Shared team inbox | Yes | Yes (omnichannel CRM, agent CRM with AI copilot) |
| Instagram DM in same inbox | Yes | Not confirmed |
| Messenger in same inbox | Yes | Not confirmed |
| Web chat widget | Yes | Not confirmed |
| Chatbot / flow builder | Yes | Yes, e-commerce-specific flows a stated strength |
| AI agent / AI reply suggestions | Yes (Growth and above) | Yes, described as "Level-3 AI" with 84 to 90% query automation in case studies |
| Knowledge base for AI | Yes | Not confirmed on public pages |
| Broadcast pacing (auto speed control) | Yes, documented | Not documented on public pages |
| Daily portfolio budget tracking | Yes, documented | Not documented on public pages |
| Auto-pause on template pause | Yes, documented | Not documented on public pages |
| Suppression of capped/opted-out contacts | Yes, documented | Not documented on public pages |
| A/B testing on broadcasts | Yes | Not confirmed |
| Template validator | Yes | Not confirmed |
| Template gallery | Yes | Not confirmed |
| Coexistence (Business app + API together) | Yes | Not confirmed |
| Drip sequences | Yes | Post-purchase flow automation confirmed; general drip sequences not confirmed |
| Leads pipeline (CRM) | Yes, on every plan | Not confirmed as a distinct CRM pipeline |
| Appointments / booking | Yes | Not confirmed |
| Payments in chat | Yes | WhatsApp commerce bot confirmed (product/catalogue flows) |
| Revenue attribution | Yes | Case studies cite revenue impact but no documented per-campaign attribution tool |
| Meta Conversions API (CAPI) | Yes | Not confirmed |
| Zapier, REST API and webhooks | Yes | Not confirmed |
| Android app | Yes | Not confirmed |
| 2FA and audit log | Yes, on every plan | Not confirmed |
| Support hours | Email (Starter+), priority (Growth+) | Not published |
Where LimeChat is stronger
- E-commerce-specific AI depth. LimeChat's Level-3 AI agent, catalogue integration and post-purchase automation are purpose-built for Shopify D2C brands, with case studies citing 84 to 90% query automation and up to 28% of a brand's total revenue running through the WhatsApp channel.
- Enterprise client roster. LimeChat's customer list (Eureka Forbes, ICICI Prudential, Taj Hotels) reflects real traction with larger Indian enterprises, a segment VGraple CRM does not specifically target.
- Fast enterprise rollout claim. LimeChat markets a 2-week deployment for "enterprise-grade Chat + Voice agents across your full customer lifecycle," positioned against competitors it says take 3 months, a claim aimed squarely at larger buyers with complex requirements.
- A voice channel alongside chat. LimeChat's platform description includes voice agents as part of its offering, a channel VGraple CRM does not provide.
Where VGraple CRM is stronger
- Published, comparable pricing. VGraple CRM states an exact monthly price on its pricing page; LimeChat requires a demo call before you learn any number, which makes it harder to compare against other tools quickly.
- Works for any industry, not just e-commerce. VGraple CRM's inbox, pipeline, broadcasts and automation apply identically to a salon, a clinic, a coaching institute or a real estate agency. LimeChat's public positioning and case studies are concentrated in D2C e-commerce.
- Delivery protection is documented, not implied. VGraple CRM's pacing, portfolio budget tracking, auto-park on a paused template and suppression logic are all described in detail on its features pages; none of this is documented on LimeChat's public site.
- A genuinely free plan. VGraple CRM's Free plan (1 agent, 5,000 contacts, unlimited conversations) has no time limit and no card required. LimeChat has no published free tier.
- CRM pipeline and appointment booking included. VGraple CRM ships a Kanban leads pipeline and appointment booking on every plan; neither is confirmed as part of LimeChat's public feature list.
- No markup stated plainly. VGraple CRM's pricing page states it adds zero markup on Meta's India rate. Because LimeChat's subscription price is not public, there is no way to independently verify whether or how it prices WhatsApp conversation charges relative to Meta's rate.
Switching from LimeChat
- Confirm WABA ownership. If your WhatsApp Business Account sits in your own Meta Business Portfolio, which is standard for a business that signed up directly, you can move it to VGraple CRM without anything from LimeChat.
- Reconnect through Meta's Embedded Signup. This is Meta's standard flow for changing Tech Provider; your number, its message history and quality rating carry over unaffected.
- Export your Shopify contact and order data separately. LimeChat's contact data may be tightly coupled to its Shopify integration; export what you can from LimeChat and rely on your Shopify admin as the source of truth for customer and order data going forward.
- Recreate your approved templates. Templates belong to the WABA and the submitting platform, not to LimeChat, so rebuild each one in VGraple CRM's template builder and resubmit for Meta's review.
- Rebuild e-commerce automation flows. Order-tracking, cart-recovery and post-purchase flows built in LimeChat's builder need to be recreated in VGraple CRM's flow builder using webhooks from your store platform; this is the step that needs the most planning time for a busy D2C brand.
- Run a short parallel period. Keep both tools connected in a read-only capacity while you verify delivery, automation and inbox behaviour match before fully switching over.
What reviewers say
LimeChat holds a 4.6 out of 5 rating from 31 reviews on G2 (checked 26 Aug 2026), with over 61% of those reviews from small-business respondents; reviewers cite a smooth integration process and a user-friendly dashboard as particular strengths. We could not confirm a Capterra listing or rating for LimeChat as of the same date.
VGraple CRM does not yet have a comparable public review count to cite honestly. If your evaluation weighs heavily on third-party review volume, note that LimeChat's 31 G2 reviews is itself a modest sample; read the specific reviews rather than the star rating alone before deciding.