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CRM AND SALES
Custom field
A custom field is a data attribute a business adds to contacts or leads beyond the standard ones: text, number, date, dropdown, checkbox or URL fields such as vehicle number, preferred branch, exam, budget band or membership ID. Custom fields are filled by forms, WhatsApp Flows, chatbot questions, imports and agents, and used by segments, templates and automation.
template variablecontact segmentwhatsapp flowscontacts
Why it matters
Custom fields are where WhatsApp data becomes CRM data: the answer to a flow question stops being a message in a thread and becomes a filterable attribute. They also feed personalisation: a template variable mapped to a field fills itself for every recipient.
In VGraple CRM
Fields are defined in settings per object with a type and options; flow question nodes and WA Flow forms save directly into them, imports map columns to them, segments filter by them, template variables map to them with fallbacks, and the API exposes them. The contacts guide covers setup.