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MESSAGING AND TEMPLATES
Template variable (placeholder)
A template variable is a placeholder inside a WhatsApp message template, written as {{1}}, {{2}} or a named form such as {{order_id}}, that is replaced with a specific value when the message is sent. Variables let one approved template personalise thousands of messages while keeping the reviewed wording fixed.
message templatetemplate rejectionerror 132000custom field
Why it matters
Variables are the most common cause of template rejection and send failure. Meta rejects templates whose variables could hold arbitrary content (a variable alone in a line, adjacent variables, a variable at the very start or end without context) because they could be abused to send anything. At send time, a missing or mismatched variable count fails with error 132000, and newlines or excessive length in a value fail with 132012.
In VGraple CRM
The builder requires a sample value for every variable, checks placement rules before submission, and maps variables to contact and custom fields so broadcasts fill them automatically with fallbacks for empty values. Sends validate the variable count and length against the approved template before calling Meta.
Related terms
Message template, Template rejection, Error 132000, Custom field.