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MESSAGING AND TEMPLATES
Limited-time offer template
A limited-time offer template is a WhatsApp marketing template format that shows an offer with a native countdown to its expiry, an optional offer code with a copy-code button, and a URL button. WhatsApp renders the expiry and the code in its own UI, so the urgency is visible without the business writing it into the text.
marketing templatecall to action buttoncarousel templatebroadcasts
Why it matters
Urgency phrased in text ("only today!") is exactly the wording that draws policy scrutiny; the limited-time offer format gives you a Meta-sanctioned way to show an expiry. It also puts the coupon code one tap from the clipboard, which measurably lifts redemption compared with a code buried in the body.
In VGraple CRM
The builder includes the limited-time offer preset with expiry, code and URL fields and previews the native rendering. Expiry is set per send, so one approved template serves every weekend offer; broadcasts show copy-code and URL taps where Meta reports them, and revenue tracking attributes redemptions when the code is used in a tracked payment link.
Related terms
Marketing template, Call-to-action button, Carousel template.