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MESSAGING AND TEMPLATES
Quick reply button
A quick reply button is a tappable button attached to a WhatsApp template or interactive message. When the customer taps it, WhatsApp sends the button's text back to the business as a normal reply, which opens or extends the 24-hour window and can be matched by automation. Templates allow up to ten buttons in total, with quick replies and call-to-action buttons mixed.
call to action buttonreply button messageinteractive messagekeyword trigger
Why it matters
Quick replies turn a broadcast into a conversation: "Yes, book it", "Send catalogue", "Not now" get far higher response rates than asking someone to type. Every tap is a customer message, so it opens a free window for follow-up, and the opt-out button Meta expects on marketing templates is usually a quick reply.
In VGraple CRM
Buttons are added in the template builder with a live preview. Flows and automation rules can trigger on the exact button text, so "Send catalogue" can send the catalogue with no human involved, and broadcast reports show taps per button. STOP or unsubscribe buttons feed the opt-out list automatically.
Related terms
Call-to-action button, Reply button message, Interactive message, Keyword trigger.