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MESSAGING AND TEMPLATES
Product message (catalog)
A product message is an interactive WhatsApp message that displays items from a business's Meta catalog inside the chat: a single product message shows one item with image, name and price; a multi-product message shows up to 30 items in sections. Customers can view details, add items to a cart and send the cart back as an order message.
cataloginteractive messagepayment linkwhatsapp catalog
Why it matters
Product messages are WhatsApp's native storefront: no link-out, prices in the chat, a cart the customer builds and sends. They need no template inside the window (they count as replies, so from 1 October 2026 they draw on the number's 1,000 free replies a month), work in flows for "show me your menu" moments, and the resulting order message carries the items and quantities as structured data ready for a payment link.
In VGraple CRM
Connect the Meta catalog in Settings and the flow builder's product node lets you pick items or sections to show; order messages arrive in the inbox with the cart contents and can trigger a payment link and an order record. Catalog templates for outside-the-window sends are supported where Meta offers them.
Related terms
Catalog, Interactive message, Payment link, and the catalog feature.