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CRM AND SALES
Broadcast
A broadcast, on the WhatsApp Business API, is a campaign that sends an approved template message to a chosen segment of contacts, each as an individual message, with scheduling, variable personalisation, eligibility checks against consent and Meta's limits, and a report of delivered, read, replied, clicked and failed per recipient. It is the API's equivalent of bulk messaging done within Meta's rules.
broadcast listab testretargeting cohortheld message
Why it matters
Broadcasts are where WhatsApp marketing revenue comes from and where numbers get banned. The difference is the machinery around the send: consent, segmentation, category, pacing, holds on Meta's errors, and honest reporting. A broadcast tool without those is a ban waiting to happen.
In VGraple CRM
The broadcast wizard picks a template, a segment and a schedule, previews cost and deliverable count after suppression, sends through a paced worker with holds for 131049, 132015 and limits, supports A/B tests and retargeting cohorts, and reports every recipient's state. The broadcasts feature page and first broadcast guide cover it end to end.
Related terms
Broadcast list, A/B test, Retargeting cohort, Held message, Marketing template.