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CRM and sales

What is a wa.me link?

A wa.me link, also called a click-to-chat link, is a URL of the form wa.me/<number>?text=<message> that opens a WhatsApp conversation with that number on any device, with the text prefilled so the customer only has to tap send. It is the simplest way to start WhatsApp conversations from websites, email signatures, ads, social bios and printed QR codes.

Updated 29 Aug 2026 · 1 min read

On this page
  1. Why it matters
  2. In VGraple CRM
  3. Related terms

CRM AND SALES

wa.me link (click to chat)

A wa.me link, also called a click-to-chat link, is a URL of the form wa.me/<number>?text=<message> that opens a WhatsApp conversation with that number on any device, with the text prefilled so the customer only has to tap send. It is the simplest way to start WhatsApp conversations from websites, email signatures, ads, social bios and printed QR codes.

whatsapp qr codekeyword triggerlead sourcechat widget

wa.me link (click to chat) in one line

Why it matters

Every conversation the customer starts is free and consented. Links and QR codes are the cheapest lead source a business has, and a prefilled message with a source word ("Hi, I saw the Diwali offer") tells the CRM where the person came from and can trigger the right flow.

In VGraple CRM

The free link generator and QR generator build links with prefilled text; incoming messages matching the prefilled text can trigger a flow and set the source, and the chat widget offers the same for websites with a visible button.

WhatsApp QR code, Keyword trigger, Lead source, Chat widget.

Frequently asked questions

What number format does wa.me need?
International format without plus, spaces or zeros, for example 919876543210.
Can I track clicks on a wa.me link?
Not from Meta; put the link behind a redirect you control, or infer from the prefilled source word.
Does wa.me work on desktop?
Yes. It opens WhatsApp Web or the desktop app.

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