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CRM and sales

What is a conversation stage?

A conversation stage is a workflow status applied to a conversation in the inbox, such as new, in progress, waiting on customer, resolved, or custom stages a business defines. Stages drive the inbox tabs and filters, pause or run SLA timers, and can trigger automation such as a CSAT request on resolve or a reminder when a conversation waits too long.

Updated 29 Aug 2026 · 1 min read

On this page
  1. Why it matters
  2. In VGraple CRM
  3. Related terms

CRM AND SALES

Conversation stage

A conversation stage is a workflow status applied to a conversation in the inbox, such as new, in progress, waiting on customer, resolved, or custom stages a business defines. Stages drive the inbox tabs and filters, pause or run SLA timers, and can trigger automation such as a CSAT request on resolve or a reminder when a conversation waits too long.

lead pipelinetagslatags notes and stages

Conversation stage in one line

Why it matters

Without stages an inbox is a pile. Stages make it a queue with a state: what is new, what is waiting on us, what is waiting on them, what is done. They also separate conversation workflow from sales workflow, which lives on the lead and its pipeline.

In VGraple CRM

Default stages plus custom ones per workspace, set from the conversation header or by rules and flows, with per-stage automation (send a template, assign, tag, notify) configured in settings. Lead stages and appointment stages are separate objects with their own automation. The stages guide explains the three.

Lead pipeline, Tag, SLA, Automation rule.

Frequently asked questions

What is the difference between a stage and a tag?
A conversation has one stage at a time; it can have many tags.
Does resolving a conversation close the WhatsApp window?
No. The window is Meta's timer; a new customer message reopens the conversation.
Can stages trigger messages?
Yes, through per-stage automation.

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