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CRM AND SALES
A/B test (broadcast)
An A/B test in a WhatsApp broadcast splits a sample of the audience randomly between two (or more) template variants, measures a chosen outcome (reads, replies, clicks, conversions) over a set period, and then sends the winning variant to the remaining audience. It is how teams learn which wording, header, offer or button works without guessing.
broadcastreply rateclick ratesend time optimisation
Why it matters
Small changes move WhatsApp results a lot: a button instead of a typed reply, a document header instead of text, a 10 am send instead of 6 pm. Testing on a sample first also limits damage: a variant that draws blocks is stopped before it reaches the whole list.
In VGraple CRM
The broadcast wizard offers an A/B mode with variant templates, sample size, metric and wait time; the winner is chosen automatically or by hand and sent to the remainder, and the report shows each variant's numbers. Both variants must be approved templates of the same category.