On this page
DELIVERY AND LIMITS
Click rate
Click rate is the percentage of delivered messages in which the recipient tapped a URL button or a link. Meta reports taps on template URL buttons as status events; plain links in message text are not tracked by Meta, so businesses use tracked links (a redirect or UTM) to measure those.
call to action buttonreply raterevenue attributionbroadcasts
Why it matters
Clicks tie WhatsApp to outcomes on your website: product views, bookings, payments. They also feed Meta's engagement signals. Reporting is partial by design, so consistency matters more than precision: compare campaigns on the same button type and the same tracking method.
In VGraple CRM
Template URL button clicks appear in the broadcast report where Meta returns them; payment links and tracked links record clicks and conversions themselves, and revenue tracking attributes payments to the campaign. UTM parameters can be appended automatically to dynamic URL buttons.