On this page
Messaging limit tiers
Unique customers you can start a conversation with in 24 hours
Why it matters
The limit caps how big a broadcast can be on any given day. It counts unique recipients of business-initiated marketing messages, not messages, and not replies inside an open window. Since the July 2025 pricing change utility templates no longer count toward it, so operational messaging is uncapped; only marketing reach is tiered.
In VGraple CRM
The channel page shows the current tier from Meta, and delivery protection plans every broadcast against it: recipients over the remaining allowance are scheduled for the next window rather than failed, and the pre-send summary tells you how many will go today. Tier changes arrive by webhook and are shown as events.
Related terms
Messaging tier, Portfolio-level limit, Phone number quality rating, and the tiers guide.