On this page
What moves a number between quality ratings
- 1High quality
- 2Blocks and reports rise
- 3Medium, then low
- 4Tier drop or restriction
Why it matters
The rating controls the tier: a low rating triggers a downgrade, and a persistently low rating can put the number in "Flagged" or "Restricted" status where marketing sends fail entirely. It recovers only through a week of clean sending. Nothing else you do on WhatsApp matters if the number is red.
In VGraple CRM
The rating and its status (Connected, Flagged, Restricted) are polled continuously and shown on the channel page with a history chart; alerts fire on any drop. Delivery protection suppresses recipients who blocked or reported you, throttles marketing when the rating is yellow, and the recovery guide gives the seven-day plan.
Related terms
Template quality rating, Block rate, Spam report, Messaging tier.
Frequently asked questions
How is the rating calculated?
Meta does not publish the formula. Blocks and reports per message sent dominate; read and reply rates help.
How long does recovery take?
Seven days of sending with low block rates; the rating reflects the trailing week.
What is Flagged status?
A warning state entered when quality is low; if it does not recover within seven days, Meta lowers the tier or restricts the number.