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Delivery and limits

What is a suppressed recipient?

A suppressed recipient is a contact that VGraple CRM removes from a broadcast's send list before anything is sent, for a reason that would make the message fail, breach policy or damage the number: an opt-out on record, a previous block or report, a number known not to be on WhatsApp, an invalid format, a United States number for a marketing template, or a marketing message received too recently.

Updated 29 Aug 2026 · 1 min read

On this page
  1. Why it matters
  2. In VGraple CRM
  3. Related terms

DELIVERY AND LIMITS

Suppressed recipient

A suppressed recipient is a contact that VGraple CRM removes from a broadcast's send list before anything is sent, for a reason that would make the message fail, breach policy or damage the number: an opt-out on record, a previous block or report, a number known not to be on WhatsApp, an invalid format, a United States number for a marketing template, or a marketing message received too recently.

held messageopt outblock ratewhy a recipient was suppressed

Suppressed recipient in one line

Why it matters

Every avoided bad send protects the quality rating and saves money. Sending to opted-out or blocked users is what turns a green number yellow; sending marketing to US numbers fails outright; retrying known-bad numbers wastes tier allowance. Suppression is the difference between a list of 10,000 and 10,000 deliverable people.

In VGraple CRM

The pre-send summary lists suppressed recipients by reason, and the report keeps them visible so you can audit why someone did not get a message. Some suppressions can be overridden per campaign (recently messaged), others cannot (opt-out, blocked). The suppression guide explains each reason.

Held message, Opt-out, Block rate, US marketing pause.

Frequently asked questions

Can I override a suppression?
Frequency-based suppressions can be relaxed per campaign. Opt-outs and blocks cannot be overridden.
Does suppression apply to utility templates?
Only the hard reasons (invalid, not on WhatsApp, blocked). Opt-out from marketing does not stop a utility message about the person's own order.
How does the system know someone is not on WhatsApp?
From a previous 131026 failure, stored on the contact and re-checked periodically.

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