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DELIVERY AND LIMITS
Read rate
Read rate is the percentage of delivered messages that the recipient opened, based on WhatsApp's read receipts. Because users can disable read receipts, the reported rate understates real reads. Typical read rates on opted-in WhatsApp lists are 60 to 85 percent within a day, far above email.
delivery ratereply ratesend time optimisationretargeting cohort
Why it matters
Read rate is the engagement number Meta watches for pacing and quality, and it is the honest measure of whether an audience wants your messages. A campaign with high delivery but low reads is being ignored, which precedes blocks. Reads within the first hour also tell you whether the send time was right.
In VGraple CRM
Read receipts arrive by webhook and update the report in real time; the campaign chart shows reads over time so send-time optimisation can learn when each contact reads. Retargeting cohorts let you follow up with readers who did not reply, and skip non-readers.
Related terms
Delivery rate, Reply rate, Send-time optimisation, Retargeting cohort.