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DELIVERY AND LIMITS
Opt-out (STOP)
Opt-out is a customer's withdrawal of consent to receive marketing messages from a business on WhatsApp, typically by replying with a keyword such as STOP or UNSUBSCRIBE, tapping an opt-out button, or asking an agent. Meta expects businesses to honour it immediately for marketing messages and to make the option visible in marketing templates.
opt inmarketing opt out preferencesuppressed recipientdrip sequence
Why it matters
An ignored opt-out is a block and a report waiting to happen, and blocks after a STOP are the fastest route to a red quality rating. Honouring opt-outs promptly is also the cheapest way to keep a list healthy: the people leaving were never going to buy.
In VGraple CRM
Opt-out keywords (STOP, UNSUBSCRIBE and their Indian-language variants, configurable) and opt-out buttons set the contact to opted out instantly, cancel any active sequence, and exclude the contact from marketing broadcasts and marketing steps in flows; utility messages about the person's own transactions continue. Agents see the state on the contact and can reverse it if the customer asks.
Related terms
Opt-in, Marketing opt-out preference, Suppressed recipient, Drip sequence.