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What moves a number between quality ratings
- 1High quality
- 2Blocks and reports rise
- 3Medium, then low
- 4Tier drop or restriction
Why it matters
Quality is measured per template as well as per phone number, so one bad campaign can sink a template while the number stays healthy, and a chronic pattern sinks both. The rating is the leading indicator: a template drifting from green to yellow is the moment to change the audience or the wording, before the pause.
In VGraple CRM
Each template shows its rating and history from Meta's webhook, with alerts when it changes. Broadcast reports put blocks and reports next to reads and replies per campaign, so you can see which send moved the rating, and delivery protection suppresses recipients who blocked or reported you so they never receive the next one.
Related terms
Phone number quality rating, Template pause, Block rate, Spam report.