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Messaging limit tiers
Unique customers you can start a conversation with in 24 hours
250tier 1
1Ktier 2
10Ktier 3
100Ktier 4
Unlimitedtier 5
Why it matters
Businesses that spread volume across several numbers to multiply their limits no longer can: the numbers share one pool. The upside is that a portfolio's overall tier can be higher than any single number earned, and a new number added to a mature portfolio starts with the portfolio's allowance rather than at 250.
In VGraple CRM
Delivery protection reads the portfolio limit as well as each number's tier and plans broadcasts across numbers against the shared pool, so two campaigns on two numbers do not collide. The channel page shows both figures and the portfolio limits guide explains the transition.
Related terms
Frequently asked questions
Does the portfolio limit apply to utility messages?
No. It is a marketing limit only.
What if my numbers are in different portfolios?
Each portfolio has its own limit; numbers only share a pool inside one portfolio.
What is error 135000?
Meta's code for a send held by portfolio-level pacing or limit checks; VGraple CRM holds and retries it.