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ERROR CODES
Error 130429
Error 130429 ("Rate limit hit") is returned when a business sends messages faster than the phone number's throughput limit or breaches one of Meta's other rate limits, such as the limit on messages to the same recipient in a short period. Meta rejects the excess calls; they must be retried later at a lower rate.
throughputpacingheld messageerror 130429 rate limit
Why it matters
130429 is a tooling problem: a sender pushing at full speed on a number with default throughput, or an integration looping on a retry. Since April 2026 Meta counts excessive failed retries against the sender, so a naive resend loop makes things worse.
In VGraple CRM
The broadcast worker paces sends below the number's throughput and backs off exponentially on 130429, so the error is absorbed without user action; API customers hitting it see the retry-after guidance in the response. The 130429 guide covers the per-recipient pair rate limit too.
Related terms
Throughput, Pacing, Held Message, help/error-130429-rate-limit.