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Messaging and templates

What is a WhatsApp list message?

A list message is an interactive WhatsApp message that shows a short body and a button; tapping the button opens a menu of up to ten rows, optionally grouped into sections, each with a title and a description. The customer picks one row and the choice is returned to the business with its ID.

Updated 29 Aug 2026 · 1 min read

On this page
  1. Why it matters
  2. In VGraple CRM
  3. Related terms

MESSAGING AND TEMPLATES

List message

A list message is an interactive WhatsApp message that shows a short body and a button; tapping the button opens a menu of up to ten rows, optionally grouped into sections, each with a title and a description. The customer picks one row and the choice is returned to the business with its ID.

interactive messagereply button messagechatbot flowflow builder

List message in one line

Why it matters

Reply buttons stop at three options; a list carries ten with descriptions, which is what a menu, a service picker, a department chooser or a FAQ index needs. Because the choice returns an ID, routing is exact, and the description line reduces wrong picks. Lists cannot be sent from a template, so they belong inside the window after a first reply.

In VGraple CRM

The flow builder's list node lets you define sections and rows with a preview, and each row becomes a branch. Lists are common as the first step after a keyword or a QR scan ("What can we help with?") and in restaurant, clinic and salon menus; the inbox composer also offers lists for agents.

Interactive message, Reply button message, Chatbot flow.

Frequently asked questions

Can a list have images?
No. Lists are text only; use a product message or a carousel template for visuals.
Can the customer pick more than one row?
No. One choice per list message; ask again for a second pick.
What is the row title limit?
24 characters for the title and 72 for the description.

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