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What is Meta business verification?

Meta business verification is the process of proving to Meta that your Business Portfolio represents a real, legally registered business, using documents such as a certificate of incorporation, GST registration or utility bill, plus a domain or phone confirmation. It unlocks higher messaging tiers and display name approval.

Updated 29 Aug 2026 · 1 min read

On this page
  1. Why it matters
  2. In VGraple CRM
  3. Related terms

META AND ACCOUNTS

Meta business verification

Meta business verification is the process of proving to Meta that your Business Portfolio represents a real, legally registered business, using documents such as a certificate of incorporation, GST registration or utility bill, plus a domain or phone confirmation. It unlocks higher messaging tiers and display name approval.

business portfoliomessaging tierofficial business accountmeta business verification

Meta business verification in one line

Why it matters

An unverified account is limited to 250 unique marketing recipients per day and a pending display name. Verification lifts the number to the 1,000 tier and starts the automatic tier progression; it is also a prerequisite for the green tick. Rejections are usually about mismatched names between documents, website and the portfolio.

In VGraple CRM

The channel health panel shows whether the portfolio is verified and links to the exact Business Manager screen. The verification guide lists the documents that pass first time in India (GST certificate, incorporation certificate, Udyam) and how to fix the common mismatches; delivery protection keeps broadcasts inside the 250 cap until the tier rises.

Business Portfolio, Messaging tier, Official Business Account.

Frequently asked questions

How long does verification take?
Usually two to five working days; document resubmissions add a cycle. Some cases take longer when Meta requests additional proof.
Is verification required to send messages?
No. You can send to 250 unique recipients a day unverified. It is required to grow past that and for the display name to be fully approved.
Which documents work best in India?
A GST registration certificate or certificate of incorporation with the business name exactly matching the portfolio, plus a domain email or a utility bill in the same name.

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