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META AND ACCOUNTS
Meta business verification
Meta business verification is the process of proving to Meta that your Business Portfolio represents a real, legally registered business, using documents such as a certificate of incorporation, GST registration or utility bill, plus a domain or phone confirmation. It unlocks higher messaging tiers and display name approval.
business portfoliomessaging tierofficial business accountmeta business verification
Why it matters
An unverified account is limited to 250 unique marketing recipients per day and a pending display name. Verification lifts the number to the 1,000 tier and starts the automatic tier progression; it is also a prerequisite for the green tick. Rejections are usually about mismatched names between documents, website and the portfolio.
In VGraple CRM
The channel health panel shows whether the portfolio is verified and links to the exact Business Manager screen. The verification guide lists the documents that pass first time in India (GST certificate, incorporation certificate, Udyam) and how to fix the common mismatches; delivery protection keeps broadcasts inside the 250 cap until the tier rises.
Related terms
Business Portfolio, Messaging tier, Official Business Account.