On this page
Meta business verification is Meta's own review of whether the business behind a WhatsApp Business Account is real and matches the details entered in Meta Business Manager. It is not a VGraple CRM process and not required to start sending messages, but it is one of the two recognised paths to a higher messaging tier and it unlocks a handful of Meta-side features later.
Business verification: first 5 of 7 steps
- 1Open Meta Business Manager's security centre
- 2Enter your business details exactly as they
- 3Choose a verification method
- 4Upload the requested document, or documents
- 5Confirm domain ownership, if asked
Before you start
- A WhatsApp number already connected to VGraple CRM, so there is a Business Manager to verify (see connecting your WhatsApp number). Verification happens on the Business Manager, not on VGraple CRM, so it can also be started before or independently of connecting.
- Access to the Facebook account that administers the Business Manager Meta created (or you selected) during Embedded Signup. Only a Business Manager admin can submit or manage verification.
- Your business's legal registration details on hand: the exact legal name, registered address, and whatever government-issued registration or tax document your country requires. Have these ready before starting, since Meta's form does not save a partial submission indefinitely.
- A business phone number or domain (website or a business email on that domain) Meta can use to confirm the business is reachable, separate from the WhatsApp number itself.
Steps
- Open Meta Business Manager's security centre. From business.facebook.com, go to Business Settings, then Security Centre, then Start verification. This screen only appears for a Business Manager that has not yet completed verification.
Enter your business details exactly as they appear on your registration documents. A mismatch between the legal name here and the name on the document you upload later is the single most common cause of a rejection, so copy it exactly, including punctuation and legal suffixes (Pvt Ltd, LLP, and so on).
Choose a verification method. Meta may offer instant verification by checking your business against a government or business registry it already has access to for your country. Where that is not available, it falls back to document upload.
Upload the requested document, or documents. Typical acceptable documents are a certificate of incorporation, a business registration or license, a tax registration document, or a utility bill showing the business address, depending on what Meta's form lists for your country and business type. Upload a clear, unedited, current copy; a cropped, expired, or low-resolution scan is a common rejection reason.
Confirm domain ownership, if asked. If you entered a website, Meta may ask you to add a DNS TXT record through your domain registrar or upload a verification file to the site's root. This step confirms the domain actually belongs to the business being verified, not just that the domain exists.
Submit and wait for Meta's decision. Meta reviews the submission and returns one of three outcomes: verified, rejected with a stated reason, or a request for additional information. There is no VGraple CRM screen for this status; check it from the same Security Centre page in Business Manager.
Fix and resubmit if rejected. Read the specific reason Meta gives (shown on the Security Centre page), correct the mismatch or replace the document, and resubmit. A rejection is not permanent and does not restrict your existing WhatsApp sending in the meantime.
What you will see
Nothing changes inside VGraple CRM automatically the moment verification completes; the effect shows up as your messaging tier badge on the WhatsApp channel card in Settings, then Channels, then WhatsApp moving upward over the following hours as Meta recalculates your limit. In Meta Business Manager itself, the Security Centre page shows a green "Verified" state once approved, replacing the "Start verification" prompt.
How is this different from template approval and the green tick?
Businesses new to the WhatsApp Business Platform routinely conflate three separate Meta processes, and mixing them up leads to the wrong troubleshooting step.
Business verification is a one-time review of the Business Manager itself, the process on this page. Until it completes, the account works normally at a lower messaging tier.
Template approval happens separately, per message template, and is usually resolved in minutes to a day. A rejected template needs edits and a resubmission; it says nothing about your business verification status and does not affect it. See template rejected: reasons and fixes.
The green tick (Official Business Account status) is a distinct, higher bar Meta applies to a small number of well-known brands, and it is not something business verification alone grants, purchasable from any provider, or required to use WhatsApp for business at any scale. See getting the green tick for what that status actually requires.
Example
A clinic in Ahmedabad connects its WhatsApp number, submits business verification with its Shop and Establishment registration, and gets approved within a day. Its templates are approved separately, on their own schedule, and it never applies for the green tick because its patient volume does not need it: verification alone was enough to move off the entry-level messaging tier.
What documents does India typically need?
Meta's accepted document list is set per country and can change, so always follow what the verification screen itself offers rather than a fixed list here, but Indian businesses most commonly submit one of a Certificate of Incorporation, a GST registration certificate, a Shop and Establishment Act licence, or a Udyam (MSME) registration certificate, together with proof of the registered business address if it is not printed on the same document. A sole proprietorship without a formal registration document sometimes has more difficulty completing verification than an incorporated entity; using whatever government-issued registration exists for the business type, rather than a personal PAN or Aadhaar alone, gives the best chance of a first-pass approval.
Settings and options
| Setting or field | What it does | Default |
|---|---|---|
| Legal business name | The name Meta checks against your submitted document | Whatever was entered when the Business Manager was created |
| Verification method | Instant (registry match) or document upload, offered per country | Meta chooses which options to offer based on your country |
| Domain verification | Confirms a website belongs to the business, via DNS TXT record or file upload | Only requested if a website was entered |
| Business category | The industry classification tied to your Business Manager | Set during Business Manager creation; editable from Business Settings |
Troubleshooting
| Symptom | Likely cause | Fix |
|---|---|---|
| "Business name doesn't match" | The name in Business Manager differs from the name on the submitted document, even by punctuation or a missing legal suffix | Edit the business name in Business Settings to match the document exactly, then resubmit |
| "We couldn't verify your business address" | A PO box, a residential address without business registration proof, or an address that does not match the document | Use the registered business address exactly as it appears on the document, not a mailing address |
| "Document unclear or unreadable" | Low-resolution scan, glare, cropped corners, or an expired document | Re-scan or re-photograph the full document in good lighting and reupload |
| Domain verification stuck | DNS TXT record not propagated yet, or added to the wrong domain | Confirm the record with dig TXT yourdomain.com or a DNS checker; propagation can take time before Meta rechecks it |
| Verification stuck on "In review" for a long time | Normal review queue variance, or Meta requested more information you have not seen | Check the Security Centre page for a request for more information; if none appears and it has been an unusually long time, contact Meta Business Help Centre directly, since VGraple CRM has no visibility into Meta's review queue |
| Messaging tier did not increase after verification | Meta's tier recalculation is not instant, or your account also needs sending history to qualify | Wait a day and check the channel card again; verification alone raises eligibility, tier movement can still depend on recent sending quality |
Related reading
Once your Business Manager is verified, the next Meta-side milestone worth understanding is how messaging tiers and limits actually move up, and separately, whether your account also qualifies for Official Business Account status and the green tick, which is a different, higher bar than verification alone. If you are still deciding whether VGraple CRM bills you directly or through Meta, see Tech Provider vs BSP.