Error 131050 means the recipient chose to stop receiving marketing messages from your business on WhatsApp. Do not retry marketing sends to them. Utility messages, and replies inside the 24-hour window, can still be delivered. Treat it as a clear opt-out.
Symptom
A marketing template to one recipient fails with 131050, and the same person succeeds on utility templates or replies.
Why it happens
- WhatsApp lets users tap a control on a marketing message to stop marketing from that business. After that Meta refuses further marketing templates to that person from you.
- It is a user choice, not a technical fault, and it applies to your business only.
Fix
- Do not retry. A retry fails and repeated attempts can hurt your number's quality.
- Keep sending only what the person still allows: utility messages they triggered, and replies inside the 24-hour window.
- Record the opt-out on the contact so future audiences exclude them.
- Review the campaign that produced the opt-out. A high rate of stops means the audience or the frequency is wrong.
- If the person later messages you first, you can reply normally. They may also opt in again, and Meta sends a preference update.
In VGraple CRM
VGraple CRM suppresses marketing sends to a recipient after a 131050 and keeps the suppression across broadcasts, sequences and flows, so the contact is not tried again and your failed counts stay honest. Utility templates and replies are not blocked.
Related errors
All codes are listed in the WhatsApp error codes reference.
Frequently asked questions
How long does the stop last?
Until the person opts in again. Meta tells you through a user preference update when it changes.
Is 131050 the same as an unsubscribe I handle myself?
It is Meta's own opt-out for marketing. You should also honour your own opt-outs and STOP replies in the same way.
Does 131050 count against my quality rating?
It is a signal that the audience did not want the message. A high rate of them can affect quality over time, so react to the pattern.