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Property Viewing Reminder: utility WhatsApp template for real estate

Reminds the prospect of their property viewing the day before. A ready-to-submit utility template for real estate businesses with 5 variables, approval tips and the Meta co

Updated 26 Aug 2026 · 3 min read

On this page
  1. Template body
  2. Variables
  3. What the customer sees
  4. When to send it
  5. Approval tips
  6. Cost per message

Property Viewing Reminder is a utility template for real estate businesses. Reminds the prospect of their property viewing the day before. It ships in the VGraple CRM template gallery, so you can submit it to Meta with your own business name in one click.

Template body

Hi {{1}}, just a reminder that your property viewing is *tomorrow*!

*Property:* {{2}}
*Time:* {{3}}
*Address:* {{4}}

Your consultant *{{5}}* will be there to welcome you. Reply if you need to reschedule.

Variables

VariableWhat it holdsSample value
{{1}}Prospect nameDeepak
{{2}}Property nameLuxury 2BHK
{{3}}Viewing time11:00 AM
{{4}}Property addressPalm Grove Residences, Baner, Pune
{{5}}Agent nameAnanya Sharma

What the customer sees

AAster Beauty StudioBusiness accountUTILITYHi Deepak, just a reminder that your propertyviewing is tomorrow!Property: Luxury 2BHKTime: 11:00 AMAddress: Palm Grove Residences, Baner, PuneYour consultant Ananya Sharma will be there towelcome you. Reply if you need to reschedule.09:41
Property Viewing Reminder as the customer receives it, with the gallery's sample values filled in

Hi Deepak, just a reminder that your property viewing is tomorrow!

Property: Luxury 2BHK Time: 11:00 AM Address: Palm Grove Residences, Baner, Pune

Your consultant Ananya Sharma will be there to welcome you. Reply if you need to reschedule.

When to send it

Utility templates carry information the customer expects because of something they did: a booking, an order, a payment, a request. Meta prices them at the utility rate (Rs 0.115 per message in India from April 2026) and does not count them against marketing frequency caps, but the body must stay transactional. Add a promotional line and Meta reclassifies the template as marketing, which costs seven times more per message and is subject to per-user caps.

Use case: Viewing Reminder (24h). Send it from an automation (appointment stage change, order status, payment event) so it goes out the moment the trigger happens, or from the inbox when a customer asks.

Approval tips

  • Keep every sentence about the specific transaction. A signature line or a "reply to reschedule" instruction is fine; "check out our new packages" is not.
  • Use variables for anything that changes per customer (name, service, time, amount). Meta rejects templates whose sample values look like placeholders, so give realistic samples when you submit.
  • Utility messages can be sent at any time, inside or outside the 24-hour window, to any contact who has opted in.
  • Meta needs a sample value for every variable at submission time. The gallery supplies realistic samples for this template, so approval is usually quick.
  • Template names must be lowercase with underscores; the gallery uses realestate_viewing_reminder as the base name and adds a suffix if you already have one.

Cost per message

Sent to Indian numbers, this template costs the utility rate on Meta's April 2026 rate card: Rs 0.115 per delivered message, billed by Meta directly. VGraple CRM adds no markup. Rates for other countries are on the WhatsApp API pricing pages.

Frequently asked questions

Is "Property Viewing Reminder" a utility or a marketing template?
Utility. It carries transactional information about something the customer initiated, so Meta charges the utility rate and it is not subject to marketing frequency caps, as long as the body stays free of promotional content.
How do I use this template in VGraple CRM?
Open Templates, choose Gallery, filter by Real Estate, and select "Property Viewing Reminder". The builder pre-fills the body, the variables and the sample values with your business name; submit it to Meta from the same screen. Approval usually takes minutes to a few hours.
Can I edit the wording before submitting?
Yes. Everything is editable in the builder. Keep the category honest: if you add promotional wording to a utility template, submit it as marketing, otherwise Meta will reclassify it and bill the higher rate.

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