On this page
Home Loan Application Update is a utility template for real estate businesses. Follows up with a prospect regarding their home loan application status. It ships in the VGraple CRM template gallery, so you can submit it to Meta with your own business name in one click.
Template body
Hi {{1}}, here is an update on your home loan application for *{{2}}*.
*Application status:* {{3}}
*Bank or Lender:* {{4}}
{{5}}
Reply if you have any questions or need assistance with your application.
Variables
| Variable | What it holds | Sample value |
|---|---|---|
| {{1}} | Prospect name | Arun |
| {{2}} | Property name | Prestige City |
| {{3}} | Application status | Under Review |
| {{4}} | Bank or lender name | HDFC Bank |
| {{5}} | Next steps or comments | The bank requires your last 6 months salary slips. Please submit them at your earliest convenience. |
What the customer sees
Hi Arun, here is an update on your home loan application for Prestige City.
Application status: Under Review Bank or Lender: HDFC Bank
The bank requires your last 6 months salary slips. Please submit them at your earliest convenience.
Reply if you have any questions or need assistance with your application.
When to send it
Utility templates carry information the customer expects because of something they did: a booking, an order, a payment, a request. Meta prices them at the utility rate (Rs 0.115 per message in India from April 2026) and does not count them against marketing frequency caps, but the body must stay transactional. Add a promotional line and Meta reclassifies the template as marketing, which costs seven times more per message and is subject to per-user caps.
Use case: Home Loan Follow-Up. Send it from an automation (appointment stage change, order status, payment event) so it goes out the moment the trigger happens, or from the inbox when a customer asks.
Approval tips
- Keep every sentence about the specific transaction. A signature line or a "reply to reschedule" instruction is fine; "check out our new packages" is not.
- Use variables for anything that changes per customer (name, service, time, amount). Meta rejects templates whose sample values look like placeholders, so give realistic samples when you submit.
- Utility messages can be sent at any time, inside or outside the 24-hour window, to any contact who has opted in.
- Meta needs a sample value for every variable at submission time. The gallery supplies realistic samples for this template, so approval is usually quick.
- Template names must be lowercase with underscores; the gallery uses
realestate_loan_followupas the base name and adds a suffix if you already have one.
Cost per message
Sent to Indian numbers, this template costs the utility rate on Meta's April 2026 rate card: Rs 0.115 per delivered message, billed by Meta directly. VGraple CRM adds no markup. Rates for other countries are on the WhatsApp API pricing pages.