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Real Estate Open House Invite: marketing WhatsApp template for real estate

Invites prospects to an open house event for a property. A ready-to-submit marketing template for real estate businesses with 6 variables, approval tips and the Meta cost p

Updated 26 Aug 2026 · 3 min read

On this page
  1. Template body
  2. Variables
  3. What the customer sees
  4. When to send it
  5. Approval tips
  6. Cost per message

Real Estate Open House Invite is a marketing template for real estate businesses. Invites prospects to an open house event for a property. It ships in the VGraple CRM template gallery, so you can submit it to Meta with your own business name in one click.

Template body

Hi {{1}}, you are invited to an exclusive Open House!

*Property:* {{2}}
*Date:* {{3}}
*Time:* {{4}}
*Address:* {{5}}

Tour the property, meet the team from *{{6}}*, and ask all your questions in person.

Reply "RSVP" to confirm your attendance.

Variables

VariableWhat it holdsSample value
{{1}}Prospect nameNisha
{{2}}Property namePalm Grove Residences by Godrej
{{3}}Open house dateSunday, 22 June 2025
{{4}}Open house time11:00 AM - 4:00 PM
{{5}}Property addressPalm Grove Road, Baner, Pune
{{6}}Business nameYour business name (filled automatically)

What the customer sees

AAster Beauty StudioBusiness accountMARKETINGHi Nisha, you are invited to an exclusive OpenHouse!Property: Palm Grove Residences by GodrejDate: Sunday, 22 June 2025Time: 11:00 AM - 4:00 PMAddress: Palm Grove Road, Baner, PuneTour the property, meet the team from Aster BeautyStudio, and ask all your questions in person.Reply "RSVP" to confirm your attendance.09:41
Real Estate Open House Invite as the customer receives it, with the gallery's sample values filled in

Hi Nisha, you are invited to an exclusive Open House!

Property: Palm Grove Residences by Godrej Date: Sunday, 22 June 2025 Time: 11:00 AM - 4:00 PM Address: Palm Grove Road, Baner, Pune

Tour the property, meet the team from Aster Beauty Studio, and ask all your questions in person.

Reply "RSVP" to confirm your attendance.

When to send it

Marketing templates promote something: an offer, a launch, a reminder to come back. They cost the marketing rate (Rs 0.8631 per message in India from April 2026), require the contact to have opted in, must include a clear way to opt out, and are subject to Meta's per-user frequency capping: if a customer has received several marketing messages from different businesses recently, Meta may hold or drop yours (error 131049). Send them to people who engage, at a sensible cadence.

Use case: Open House Invitation. Send it as a broadcast to a segment that has opted in, or as a step in a drip sequence. VGraple CRM shows the estimated Meta cost and the live recipient count before you send.

Approval tips

  • Lead with the value in the first line; WhatsApp shows roughly the first 60 characters in the notification.
  • Include an opt-out instruction ("Reply STOP to unsubscribe"). VGraple CRM processes STOP in many languages and suppresses the contact automatically.
  • Attach a quick-reply button where a reply is the goal. Replies open a 24-hour service window in which follow-ups are free.
  • Meta needs a sample value for every variable at submission time. The gallery supplies realistic samples for this template, so approval is usually quick.
  • Template names must be lowercase with underscores; the gallery uses realestate_open_house as the base name and adds a suffix if you already have one.

Cost per message

Sent to Indian numbers, this template costs the marketing rate on Meta's April 2026 rate card: Rs 0.8631 per delivered message, billed by Meta directly. VGraple CRM adds no markup. Rates for other countries are on the WhatsApp API pricing pages.

Frequently asked questions

Is "Real Estate Open House Invite" a utility or a marketing template?
Marketing. It promotes an offer or invites the customer back, so it costs the marketing rate, needs a prior opt-in, must carry an opt-out instruction and is subject to Meta frequency capping.
How do I use this template in VGraple CRM?
Open Templates, choose Gallery, filter by Real Estate, and select "Real Estate Open House Invite". The builder pre-fills the body, the variables and the sample values with your business name; submit it to Meta from the same screen. Approval usually takes minutes to a few hours.
Can I edit the wording before submitting?
Yes. Everything is editable in the builder. Keep the category honest: if you add promotional wording to a utility template, submit it as marketing, otherwise Meta will reclassify it and bill the higher rate.

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