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Cosmetic Store / Delivery Confirmation

Cosmetic Order Delivered: utility WhatsApp template for cosmetic store

Confirms that the order has been delivered successfully. A ready-to-submit utility template for cosmetic store businesses with 3 variables, approval tips and the Meta cost

Updated 26 Aug 2026 · 3 min read

On this page
  1. Template body
  2. Variables
  3. What the customer sees
  4. When to send it
  5. Approval tips
  6. Cost per message

Cosmetic Order Delivered is a utility template for cosmetic store businesses. Confirms that the order has been delivered successfully. It ships in the VGraple CRM template gallery, so you can submit it to Meta with your own business name in one click.

Template body

Hi {{1}}, your order {{2}} from *{{3}}* has been delivered!

We hope you love your new products. If you have any questions or concerns, reply to this message and we will be happy to help.

Variables

VariableWhat it holdsSample value
{{1}}Customer nameDivya
{{2}}Order number20891
{{3}}Business nameYour business name (filled automatically)

What the customer sees

AAster Beauty StudioBusiness accountUTILITYHi Divya, your order 20891 from Aster BeautyStudio has been delivered!We hope you love your new products. If you haveany questions or concerns, reply to this messageand we will be happy to help.09:41
Cosmetic Order Delivered as the customer receives it, with the gallery's sample values filled in

Hi Divya, your order 20891 from Aster Beauty Studio has been delivered!

We hope you love your new products. If you have any questions or concerns, reply to this message and we will be happy to help.

When to send it

Utility templates carry information the customer expects because of something they did: a booking, an order, a payment, a request. Meta prices them at the utility rate (Rs 0.115 per message in India from April 2026) and does not count them against marketing frequency caps, but the body must stay transactional. Add a promotional line and Meta reclassifies the template as marketing, which costs seven times more per message and is subject to per-user caps.

Use case: Delivery Confirmation. Send it from an automation (appointment stage change, order status, payment event) so it goes out the moment the trigger happens, or from the inbox when a customer asks.

Approval tips

  • Keep every sentence about the specific transaction. A signature line or a "reply to reschedule" instruction is fine; "check out our new packages" is not.
  • Use variables for anything that changes per customer (name, service, time, amount). Meta rejects templates whose sample values look like placeholders, so give realistic samples when you submit.
  • Utility messages can be sent at any time, inside or outside the 24-hour window, to any contact who has opted in.
  • Meta needs a sample value for every variable at submission time. The gallery supplies realistic samples for this template, so approval is usually quick.
  • Template names must be lowercase with underscores; the gallery uses cosmetic_order_delivered as the base name and adds a suffix if you already have one.

Cost per message

Sent to Indian numbers, this template costs the utility rate on Meta's April 2026 rate card: Rs 0.115 per delivered message, billed by Meta directly. VGraple CRM adds no markup. Rates for other countries are on the WhatsApp API pricing pages.

Frequently asked questions

Is "Cosmetic Order Delivered" a utility or a marketing template?
Utility. It carries transactional information about something the customer initiated, so Meta charges the utility rate and it is not subject to marketing frequency caps, as long as the body stays free of promotional content.
How do I use this template in VGraple CRM?
Open Templates, choose Gallery, filter by Cosmetic Store, and select "Cosmetic Order Delivered". The builder pre-fills the body, the variables and the sample values with your business name; submit it to Meta from the same screen. Approval usually takes minutes to a few hours.
Can I edit the wording before submitting?
Yes. Everything is editable in the builder. Keep the category honest: if you add promotional wording to a utility template, submit it as marketing, otherwise Meta will reclassify it and bill the higher rate.

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