On this page
Cosmetic Order Delayed is a utility template for cosmetic store businesses. Proactively informs the customer of a delivery delay. It ships in the VGraple CRM template gallery, so you can submit it to Meta with your own business name in one click.
Template body
Hi {{1}}, we wanted to let you know that your order {{2}} from *{{3}}* is experiencing a slight delay.
New expected delivery date: *{{4}}*.
We sincerely apologise for the inconvenience. Reply to this message if you have any questions.
Variables
| Variable | What it holds | Sample value |
|---|---|---|
| {{1}} | Customer name | Neha |
| {{2}} | Order number | 20891 |
| {{3}} | Business name | Your business name (filled automatically) |
| {{4}} | New delivery date | Friday, 20 June |
What the customer sees
Hi Neha, we wanted to let you know that your order 20891 from Aster Beauty Studio is experiencing a slight delay.
New expected delivery date: Friday, 20 June.
We sincerely apologise for the inconvenience. Reply to this message if you have any questions.
When to send it
Utility templates carry information the customer expects because of something they did: a booking, an order, a payment, a request. Meta prices them at the utility rate (Rs 0.115 per message in India on the card effective 1 October 2026, inside the 24-hour window as well from 1 October 2026) and does not count them against marketing frequency caps, but the body must stay transactional. Add a promotional line and Meta reclassifies the template as marketing, which costs seven times more per message and is subject to per-user caps.
Use case: Delivery Delay Notice. Send it from an automation (appointment stage change, order status, payment event) so it goes out the moment the trigger happens, or from the inbox when a customer asks.
Approval tips
- Keep every sentence about the specific transaction. A signature line or a "reply to reschedule" instruction is fine; "check out our new packages" is not.
- Use variables for anything that changes per customer (name, service, time, amount). Meta rejects templates whose sample values look like placeholders, so give realistic samples when you submit.
- Utility messages can be sent at any time, inside or outside the 24-hour window, to any contact who has opted in.
- Meta needs a sample value for every variable at submission time. The gallery supplies realistic samples for this template, so approval is usually quick.
- Template names must be lowercase with underscores; the gallery uses
cosmetic_order_delayedas the base name and adds a suffix if you already have one.
Cost per message
Sent to Indian numbers, this template costs the utility rate on Meta's rate card effective 1 October 2026: Rs 0.115 per delivered message, billed by Meta directly, including when it goes out inside the customer's 24-hour window (from 1 October 2026). VGraple CRM adds no markup. Rates for other countries are on the WhatsApp API pricing pages.