On this page
Cosmetic Abandoned Cart is a marketing template for cosmetic store businesses. Gently reminds the customer of items left in their cart. It ships in the VGraple CRM template gallery, so you can submit it to Meta with your own business name in one click.
Template body
Hi {{1}}, you left something behind!
Your cart at *{{2}}* still has *{{3}}* waiting for you.
We are holding it for you but stock is limited. Complete your purchase now and use code *{{4}}* for *{{5}}* off!
Reply "CHECKOUT" for the direct link.
Variables
| Variable | What it holds | Sample value |
|---|---|---|
| {{1}} | Customer name | Divya |
| {{2}} | Business name | Your business name (filled automatically) |
| {{3}} | Cart item(s) | Matte Lipstick + SPF Primer |
| {{4}} | Discount code | CART10 |
| {{5}} | Discount amount | 10% |
What the customer sees
Hi Divya, you left something behind!
Your cart at Aster Beauty Studio still has Matte Lipstick + SPF Primer waiting for you.
We are holding it for you but stock is limited. Complete your purchase now and use code CART10 for 10% off!
Reply "CHECKOUT" for the direct link.
When to send it
Marketing templates promote something: an offer, a launch, a reminder to come back. They cost the marketing rate (Rs 0.8631 per message in India from April 2026), require the contact to have opted in, must include a clear way to opt out, and are subject to Meta's per-user frequency capping: if a customer has received several marketing messages from different businesses recently, Meta may hold or drop yours (error 131049). Send them to people who engage, at a sensible cadence.
Use case: Abandoned Cart Recovery. Send it as a broadcast to a segment that has opted in, or as a step in a drip sequence. VGraple CRM shows the estimated Meta cost and the live recipient count before you send.
Approval tips
- Lead with the value in the first line; WhatsApp shows roughly the first 60 characters in the notification.
- Include an opt-out instruction ("Reply STOP to unsubscribe"). VGraple CRM processes STOP in many languages and suppresses the contact automatically.
- Attach a quick-reply button where a reply is the goal. Replies open a 24-hour service window in which follow-ups are free.
- Meta needs a sample value for every variable at submission time. The gallery supplies realistic samples for this template, so approval is usually quick.
- Template names must be lowercase with underscores; the gallery uses
cosmetic_abandoned_cartas the base name and adds a suffix if you already have one.
Cost per message
Sent to Indian numbers, this template costs the marketing rate on Meta's April 2026 rate card: Rs 0.8631 per delivered message, billed by Meta directly. VGraple CRM adds no markup. Rates for other countries are on the WhatsApp API pricing pages.