On this page
Cosmetic New Product Launch is a marketing template for cosmetic store businesses. Announces a new product to existing customers with an early-bird offer. It ships in the VGraple CRM template gallery, so you can submit it to Meta with your own business name in one click.
Template body
Hi {{1}}, meet our latest launch at *{{2}}*!
Introducing *{{3}}* - {{4}}.
For the first 48 hours, get it at the special launch price of *{{5}}*.
Reply "NEW" to order now before it sells out!
Variables
| Variable | What it holds | Sample value |
|---|---|---|
| {{1}} | Customer name | Priya |
| {{2}} | Business name | Your business name (filled automatically) |
| {{3}} | Product name | Peptide Eye Cream |
| {{4}} | Product tagline | clinically proven to reduce dark circles in 2 weeks |
| {{5}} | Launch price | 1,299 (regular 1,799) |
What the customer sees
Hi Priya, meet our latest launch at Aster Beauty Studio!
Introducing Peptide Eye Cream - clinically proven to reduce dark circles in 2 weeks.
For the first 48 hours, get it at the special launch price of 1,299 (regular 1,799).
Reply "NEW" to order now before it sells out!
When to send it
Marketing templates promote something: an offer, a launch, a reminder to come back. They cost the marketing rate (Rs 0.8631 per message in India from April 2026), require the contact to have opted in, must include a clear way to opt out, and are subject to Meta's per-user frequency capping: if a customer has received several marketing messages from different businesses recently, Meta may hold or drop yours (error 131049). Send them to people who engage, at a sensible cadence.
Use case: New Product Launch. Send it as a broadcast to a segment that has opted in, or as a step in a drip sequence. VGraple CRM shows the estimated Meta cost and the live recipient count before you send.
Approval tips
- Lead with the value in the first line; WhatsApp shows roughly the first 60 characters in the notification.
- Include an opt-out instruction ("Reply STOP to unsubscribe"). VGraple CRM processes STOP in many languages and suppresses the contact automatically.
- Attach a quick-reply button where a reply is the goal. Replies open a 24-hour service window in which follow-ups are free.
- Meta needs a sample value for every variable at submission time. The gallery supplies realistic samples for this template, so approval is usually quick.
- Template names must be lowercase with underscores; the gallery uses
cosmetic_new_productas the base name and adds a suffix if you already have one.
Cost per message
Sent to Indian numbers, this template costs the marketing rate on Meta's April 2026 rate card: Rs 0.8631 per delivered message, billed by Meta directly. VGraple CRM adds no markup. Rates for other countries are on the WhatsApp API pricing pages.