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PRICING
Platform fee
A platform fee is the recurring subscription a business pays to a WhatsApp software provider for the product itself: the inbox, automation, broadcasts, CRM, support and hosting. It is distinct from Meta's per-message charges, which are set by Meta and, with a Tech Provider, billed by Meta directly; with a BSP, the two are often bundled on one invoice.
markupconversation quotamonthly active contactsper message pricing
Why it matters
Comparing vendors means separating the two lines. A low platform fee with a markup on messages costs more at volume; a higher fee with zero markup costs less. Watch for setup fees, per-agent charges, conversation quotas and overage rates hidden in the platform line.
In VGraple CRM
Plans are flat monthly fees (Free, Starter Rs 1,499, Growth Rs 3,499, Scale Rs 7,999) with agent seat and stored contact limits per plan (5,000 contacts on Free up to unlimited on Scale), unlimited conversations on every plan, no setup fee and no markup on Meta charges. The pricing page shows what each plan includes.
Related terms
Markup, Conversation quota, Monthly active contacts, Per-message pricing.