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Conversation quota (plan)
A conversation quota is a monthly allowance of conversations that some messaging software vendors build into their plans, separate from Meta's own message charges: once a business passes the allowance, it pays an overage or has to upgrade. VGraple CRM plans have no conversation quota. Conversations are unlimited on every plan, Free included, and plans are measured by stored contacts instead.
platform feemonthly active contactsservice conversation
Why it matters
A conversation quota is one of several ways software vendors meter usage, alongside monthly active contacts, per-message markups and credits. The counting rule decides the real cost: a quota counted per 24-hour window or per message inflates quickly, while one counted per contact per month is easier to forecast. Whatever the rule, a quota caps the activity the software exists to enable, so when comparing vendors, check what happens when you pass it: an overage charge, a forced upgrade, or campaigns that stop sending until the month resets. None of this is Meta's charge; Meta bills its message charges separately.
In VGraple CRM
There is no conversation quota. Conversations are unlimited on every plan, including Free, and no send, broadcast, flow or sequence is ever paused because of conversation volume. Plans measure stored contacts instead (5,000 on Free, 50,000 on Starter, 2,00,000 on Growth and unlimited on Scale), along with agent seats and WhatsApp numbers. Adding contacts by hand or by CSV import stops at the contact limit, while contacts created when a customer messages you are never refused. The account owner is emailed when the limit is reached (on Free, also at 80%). Meta's message charges are billed by Meta to your own Meta account with no markup. The pricing page has the full matrix.
Related terms
Platform fee, Monthly active contacts, Service conversation.