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PRICING
Monthly active contacts (MAC)
Monthly active contacts (MAC) is a billing metric used by some messaging vendors that counts the number of unique contacts a business exchanged messages with in a calendar month, regardless of how many messages each received. Plans are priced in MAC bands, and exceeding the band triggers an overage or an upgrade.
conversation quotaplatform feeper message pricing
Why it matters
MAC pricing rewards deep conversations with few people and penalises broad, light-touch messaging such as reminders to a large base; conversation quotas and stored-contact limits behave differently. When comparing vendors, model your own pattern: a clinic messaging 3,000 patients once a month looks very different from a sales team talking to 300 leads daily.
In VGraple CRM
Plans are measured by stored contacts, not MAC, and conversations are unlimited on every plan: 5,000 contacts on Free, 50,000 on Starter, 2,00,000 on Growth and unlimited on Scale. Messaging more people in a month never raises the bill, and there is no per-contact overage charge. The pricing page explains how limits are counted.