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Salon New Service Announcement: marketing WhatsApp template for salon & spa

Announces a new service offering to existing clients. A ready-to-submit marketing template for salon & spa businesses with 5 variables, approval tips and the Meta cost per

Updated 26 Aug 2026 · 3 min read

On this page
  1. Template body
  2. Variables
  3. What the customer sees
  4. When to send it
  5. Approval tips
  6. Cost per message

Salon New Service Announcement is a marketing template for salon & spa businesses. Announces a new service offering to existing clients. It ships in the VGraple CRM template gallery, so you can submit it to Meta with your own business name in one click.

Template body

Hi {{1}}, exciting news from *{{2}}*!

We have just launched *{{3}}* - {{4}}.

As a valued client, you are invited to try it first at an introductory price of *{{5}}*.

Reply "BOOK" to grab your slot before it fills up!

Variables

VariableWhat it holdsSample value
{{1}}Customer namePooja
{{2}}Business nameYour business name (filled automatically)
{{3}}New service nameHydrafacial
{{4}}Service descriptiona deep cleansing treatment for glowing skin
{{5}}Introductory price2,499 (regular 3,499)

What the customer sees

AAster Beauty StudioBusiness accountMARKETINGHi Pooja, exciting news from Aster Beauty Studio!We have just launched Hydrafacial - a deepcleansing treatment for glowing skin.As a valued client, you are invited to try itfirst at an introductory price of 2,499 (regular3,499).Reply "BOOK" to grab your slot before it fills up!09:41
Salon New Service Announcement as the customer receives it, with the gallery's sample values filled in

Hi Pooja, exciting news from Aster Beauty Studio!

We have just launched Hydrafacial - a deep cleansing treatment for glowing skin.

As a valued client, you are invited to try it first at an introductory price of 2,499 (regular 3,499).

Reply "BOOK" to grab your slot before it fills up!

When to send it

Marketing templates promote something: an offer, a launch, a reminder to come back. They cost the marketing rate (Rs 0.8631 per message in India from April 2026), require the contact to have opted in, must include a clear way to opt out, and are subject to Meta's per-user frequency capping: if a customer has received several marketing messages from different businesses recently, Meta may hold or drop yours (error 131049). Send them to people who engage, at a sensible cadence.

Use case: New Service Launch. Send it as a broadcast to a segment that has opted in, or as a step in a drip sequence. VGraple CRM shows the estimated Meta cost and the live recipient count before you send.

Approval tips

  • Lead with the value in the first line; WhatsApp shows roughly the first 60 characters in the notification.
  • Include an opt-out instruction ("Reply STOP to unsubscribe"). VGraple CRM processes STOP in many languages and suppresses the contact automatically.
  • Attach a quick-reply button where a reply is the goal. Replies open a 24-hour service window in which follow-ups are free.
  • Meta needs a sample value for every variable at submission time. The gallery supplies realistic samples for this template, so approval is usually quick.
  • Template names must be lowercase with underscores; the gallery uses salon_new_service as the base name and adds a suffix if you already have one.

Cost per message

Sent to Indian numbers, this template costs the marketing rate on Meta's April 2026 rate card: Rs 0.8631 per delivered message, billed by Meta directly. VGraple CRM adds no markup. Rates for other countries are on the WhatsApp API pricing pages.

Frequently asked questions

Is "Salon New Service Announcement" a utility or a marketing template?
Marketing. It promotes an offer or invites the customer back, so it costs the marketing rate, needs a prior opt-in, must carry an opt-out instruction and is subject to Meta frequency capping.
How do I use this template in VGraple CRM?
Open Templates, choose Gallery, filter by Salon & Spa, and select "Salon New Service Announcement". The builder pre-fills the body, the variables and the sample values with your business name; submit it to Meta from the same screen. Approval usually takes minutes to a few hours.
Can I edit the wording before submitting?
Yes. Everything is editable in the builder. Keep the category honest: if you add promotional wording to a utility template, submit it as marketing, otherwise Meta will reclassify it and bill the higher rate.

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