On this page
Salon Birthday Special is a marketing template for salon & spa businesses. Sends a personalised birthday message with an exclusive offer. It ships in the VGraple CRM template gallery, so you can submit it to Meta with your own business name in one click.
Template body
Happy Birthday, {{1}}!
The whole team at *{{2}}* wishes you a wonderful day. As our birthday gift to you, enjoy *{{3}}* on any service this month.
Reply "BIRTHDAY" to book your special treat!
Variables
| Variable | What it holds | Sample value |
|---|---|---|
| {{1}} | Customer name | Sunita |
| {{2}} | Business name | Your business name (filled automatically) |
| {{3}} | Birthday offer | 25% off any service of your choice |
What the customer sees
Happy Birthday, Sunita!
The whole team at Aster Beauty Studio wishes you a wonderful day. As our birthday gift to you, enjoy 25% off any service of your choice on any service this month.
Reply "BIRTHDAY" to book your special treat!
When to send it
Marketing templates promote something: an offer, a launch, a reminder to come back. They cost the marketing rate (Rs 0.8631 per message in India from April 2026), require the contact to have opted in, must include a clear way to opt out, and are subject to Meta's per-user frequency capping: if a customer has received several marketing messages from different businesses recently, Meta may hold or drop yours (error 131049). Send them to people who engage, at a sensible cadence.
Use case: Birthday Offer. Send it as a broadcast to a segment that has opted in, or as a step in a drip sequence. VGraple CRM shows the estimated Meta cost and the live recipient count before you send.
Approval tips
- Lead with the value in the first line; WhatsApp shows roughly the first 60 characters in the notification.
- Include an opt-out instruction ("Reply STOP to unsubscribe"). VGraple CRM processes STOP in many languages and suppresses the contact automatically.
- Attach a quick-reply button where a reply is the goal. Replies open a 24-hour service window in which follow-ups are free.
- Meta needs a sample value for every variable at submission time. The gallery supplies realistic samples for this template, so approval is usually quick.
- Template names must be lowercase with underscores; the gallery uses
salon_birthday_offeras the base name and adds a suffix if you already have one.
Cost per message
Sent to Indian numbers, this template costs the marketing rate on Meta's April 2026 rate card: Rs 0.8631 per delivered message, billed by Meta directly. VGraple CRM adds no markup. Rates for other countries are on the WhatsApp API pricing pages.