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Compliance and security

What is GDPR and how does it apply to WhatsApp?

The General Data Protection Regulation (GDPR) is the European Union's data protection law. It applies to any business, anywhere, that processes personal data of people in the EU, including their WhatsApp numbers and conversations. It requires a lawful basis for messaging (usually consent for marketing), records of that consent, honouring deletion and access requests, and a data processing agreement with every processor such as your CRM.

Updated 29 Aug 2026 · 1 min read

On this page
  1. Why it matters
  2. In VGraple CRM
  3. Related terms

COMPLIANCE AND SECURITY

GDPR

The General Data Protection Regulation (GDPR) is the European Union's data protection law. It applies to any business, anywhere, that processes personal data of people in the EU, including their WhatsApp numbers and conversations. It requires a lawful basis for messaging (usually consent for marketing), records of that consent, honouring deletion and access requests, and a data processing agreement with every processor such as your CRM.

dpdp actdata processing agreementpiiopt in

GDPR in one line

Why it matters

Indian businesses with European customers, and any exporter or agency, are in scope. WhatsApp marketing without recorded consent is the typical breach. The vendor question matters too: your CRM processes the data on your behalf and must be bound by a DPA with EU-standard clauses.

In VGraple CRM

Consent is recorded per contact with source and time, deletion and export requests are handled from the contact record, personal fields are encrypted at rest, and a DPA with standard contractual clauses is available at /dpa. The security page lists sub-processors and data locations.

DPDP Act, Data processing agreement, PII, Opt-in.

Frequently asked questions

Do I need consent for utility messages under GDPR?
Transactional messages about a purchase generally rest on contract performance; marketing needs consent.
Where is my data stored?
Details are on the security page; the DPA covers transfers.
Can a customer ask to be deleted?
Yes, and the contact record has a delete action that removes personal data and conversations.

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