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A WPForms submission on your WordPress site can create a contact and a lead in VGraple CRM and send a WhatsApp follow-up template within seconds. The route is WPForms's own webhook capability (the WPForms Webhooks add-on) posting to Zapier, Make, Pabbly Connect or n8n, or directly to VGraple CRM's REST API from a small server-side snippet; there is no VGraple CRM WordPress plugin, and none is needed. If the form's only job is to start a WhatsApp conversation, VGraple CRM's own hosted-embed forms skip the middle layer entirely.
What syncs
| Data | Direction | Timing |
|---|---|---|
| Submission fields: name, phone, email, service, message, hidden UTM fields | WPForms to VGraple CRM (contact upsert, lead, template) | Seconds after submit |
| Consent checkbox value | WPForms to VGraple CRM (marketing consent with source) | With the submission |
| Lead stage changes and replies | VGraple CRM to a sheet, CRM or Slack | Instant via webhooks or Zapier |
Setup
- In WPForms, add a phone field with country code (or a separate country field), a consent checkbox worded for WhatsApp, and hidden fields for utm_source and utm_campaign.
- Install the WPForms Webhooks add-on and under the form's Settings, then Webhooks, add a webhook with request method POST, format JSON and the fields mapped to keys.
- Point it at your automation tool's webhook URL (Zapier Webhooks by Zapier, Make Custom webhook, Pabbly Webhook, n8n Webhook), or at your own endpoint that calls the REST API.
- In the automation tool, map the fields and add VGraple CRM steps: Create or Update Contact (phone in international format), optionally Create Lead in the right pipeline, then Send Template Message with an approved utility template such as "Thanks {{1}}, we received your request about {{2}}. Reply here or tap Book."
- Submit a test entry, check the contact, the lead and the WhatsApp message on your own phone, then switch the workflow on.
Field mapping
| WPForms field | VGraple CRM field | Notes |
|---|---|---|
| Name | Contact name | Split first and last if the form separates them |
| Phone | Contact phone | International format; strip spaces and a leading zero with a formatter step |
| Contact email | Used for matching web chat and email records | |
| Service or interest | Lead custom field or tag | Create the field in VGraple CRM first |
| Message | Lead note | Visible to the assigned salesperson |
| Consent checkbox | Marketing consent, source "WPForms form" | Only send marketing later if true |
| Hidden utm_source, utm_campaign | Lead source and campaign | Feeds source reports |
When to use WPForms' Zapier add-on instead
WPForms Pro includes the Zapier add-on, which sends entries to Zapier's WPForms app without needing the Elite-only Webhooks add-on. The Zap then uses the same VGraple CRM steps. Choose Webhooks when you want to post directly to Make, Pabbly, n8n or your own endpoint; choose Zapier when you prefer its interface or already have Zaps for other tools.
Three recipes
- Contact form -> lead in the Website pipeline -> utility acknowledgement template with a Book button -> assignment by service.
- Quote request -> lead with the requested service as a custom field -> salesperson notified on the Android app -> follow-up sequence if no reply in two days.
- Newsletter or download form with a WhatsApp consent box -> contact tagged for a monthly marketing broadcast with consent recorded.
Limits and gotchas
- The follow-up is a template because the visitor has not messaged you on WhatsApp yet; an acknowledgement about their own submission is utility, an offer is marketing.
- A phone without a country code cannot be delivered; validate it on the form.
- The consent checkbox must mention WhatsApp explicitly to count as opt-in for marketing.
- Spam submissions create contacts; add the plugin's spam protection and a filter step on obviously fake phones.
- Per-task pricing applies on Zapier, Make and Pabbly; a direct REST call from a server-side snippet has no per-task cost.
The WordPress forms help article covers the same route for Gravity Forms, Formidable, WPForms and Contact Form 7 in one place, and the forms feature page shows the native alternative.