On this page
Tattoo Booking Cancelled is a utility template for tattoo & piercing studio businesses. Notifies the client when their appointment has been cancelled. It ships in the VGraple CRM template gallery, so you can submit it to Meta with your own business name in one click.
Template body
Hi {{1}}, your *{{2}}* appointment on *{{3}}* at *{{4}}* has been cancelled.
If you would like to rebook, please reply to this message and we will find a suitable time for you.
Variables
| Variable | What it holds | Sample value |
|---|---|---|
| {{1}} | Customer name | Rohan |
| {{2}} | Service type | Tribal Tattoo Consultation |
| {{3}} | Date | Monday, 16 June |
| {{4}} | Time | 11:00 AM |
What the customer sees
Hi Rohan, your Tribal Tattoo Consultation appointment on Monday, 16 June at 11:00 AM has been cancelled.
If you would like to rebook, please reply to this message and we will find a suitable time for you.
When to send it
Utility templates carry information the customer expects because of something they did: a booking, an order, a payment, a request. Meta prices them at the utility rate (Rs 0.115 per message in India from April 2026) and does not count them against marketing frequency caps, but the body must stay transactional. Add a promotional line and Meta reclassifies the template as marketing, which costs seven times more per message and is subject to per-user caps.
Use case: Booking Cancellation. Send it from an automation (appointment stage change, order status, payment event) so it goes out the moment the trigger happens, or from the inbox when a customer asks.
Approval tips
- Keep every sentence about the specific transaction. A signature line or a "reply to reschedule" instruction is fine; "check out our new packages" is not.
- Use variables for anything that changes per customer (name, service, time, amount). Meta rejects templates whose sample values look like placeholders, so give realistic samples when you submit.
- Utility messages can be sent at any time, inside or outside the 24-hour window, to any contact who has opted in.
- Meta needs a sample value for every variable at submission time. The gallery supplies realistic samples for this template, so approval is usually quick.
- Template names must be lowercase with underscores; the gallery uses
tattoo_booking_cancelledas the base name and adds a suffix if you already have one.
Cost per message
Sent to Indian numbers, this template costs the utility rate on Meta's April 2026 rate card: Rs 0.115 per delivered message, billed by Meta directly. VGraple CRM adds no markup. Rates for other countries are on the WhatsApp API pricing pages.