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Pricing

Free forever. Then a flat fee, and nothing on top of Meta's rates.

You pay Meta for messages at Meta's published rate and VGraple CRM a flat monthly fee for the platform. Only Analytics is plan-gated. Everything else is on every plan, including the free one.

Free

Rs 0/month

Try everything on your own number. No card, no time limit.

Start free
  • 1 agent seat
  • 1 WhatsApp number
  • 5,000 contacts
  • Unlimited conversations
  • WhatsApp inbox
  • Flow builder
  • Templates
  • Broadcasts within your limits
  • 1,000 free AI credits every month

Starter

Rs 1,499/month

Small teams that need reports and room to grow.

Start free
  • 5 agent seats
  • 2 WhatsApp numbers
  • 50,000 contacts
  • Unlimited conversations
  • Everything in Free
  • Analytics and reports
  • Email support
Most Popular

Growth

Rs 3,499/month

Growing teams that need more seats, numbers and contacts.

Start free
  • 15 agent seats
  • 5 WhatsApp numbers
  • 200,000 contacts
  • Unlimited conversations
  • Everything in Starter
  • Priority support

Scale

Rs 7,999/month

High-volume businesses and agencies.

Talk to sales
  • Unlimited agents
  • 15 WhatsApp numbers
  • Unlimited contacts
  • Unlimited conversations
  • Everything in Growth
  • Dedicated account manager
  • Custom integrations
  • SLA support

All plans include the official Meta WhatsApp Business API through VGraple CRM as a Meta Tech Provider. Meta bills message charges to your Meta Business account at its published rates; we add nothing. Every plan also gets 1,000 free AI credits each month.

Prices shown are in Indian rupees and include GST. Customers outside India are billed in US dollars with no GST, at $19, $49 and $119 a month ($15, $39 and $95 a month billed annually). Every payment gets a tax invoice: invoices and GST. Refunds are covered in the refund policy.

What you pay Meta, and what you pay us

Most WhatsApp pricing pages hide the second bill. Here is both of them.

Bill 1: Meta, per delivered message

Charged by Meta to your Meta Business account. India, rate card effective 1 October 2026: marketing Rs 0.8631, utility Rs 0.115, authentication Rs 0.115. Replies inside a customer's 24-hour window: the first 1,000 a month on each number free, then Rs 0.115. Utility templates are charged per delivered message, including inside the 24-hour window, from 1 October 2026. Other countries: rates by country.

Bill 2: VGraple CRM, flat per month

The plan above. It covers seats, contacts, conversations, every feature within your limits, hosting, support and the Android app. No per-message markup, no setup fee, no per-agent add-on inside your seat count.

Bill 0: what you do not pay

Resold API access with a 10 to 25 percent margin on Meta's rates, message credits you must prepay before you can send, onboarding fees, or a paid plan just to connect your number. None of these exist here.

Three worked months

BusinessPlan feeMeta charges (India rates)Total per month
Salon or clinic
2 agents, 1,500 marketing + 2,000 utility messages, 800 replies from one number (0 past the free 1,000)		Starter Rs 1,499Rs 1,525Rs 3,024
Coaching institute or D2C store
6 agents, 10,000 marketing + 6,000 utility messages, 3,500 replies from one number (2,500 past the free 1,000)		Growth Rs 3,499Rs 9,609Rs 13,108
Multi-branch or agency
20 agents, 50,000 marketing + 30,000 utility messages, 20,000 replies from one number (19,000 past the free 1,000)		Scale Rs 7,999Rs 48,790Rs 56,789

Meta charges assume every recipient is in India and every message is delivered; suppressed and failed messages are not billed. Estimate your own: pricing calculator.

AI credits: 1,000 free every month, then pay only for what you use

Every AI action uses AI credits, and every AI feature is on every plan. Each workspace gets 1,000 free credits a month, enough for about 100 AI replies to customers. They renew on the 1st and do not carry over. A new workspace also gets 1,000 welcome credits for its first 14 days. Credits that expire soonest are spent first, so the free monthly credits go before a pack.

What each action costs

ActionAI creditsWith your own AI key
AI Agent or AI Reply answers a customer on WhatsApp, Instagram, Messenger or website chat10 per reply2
Test console turn or prompt debugger question10 per turn2
Reply suggestion in the inbox2 per suggestion0.4
Conversation summary3 per summary0.6
Write my agent instructions5 per draft1
Adding documents to a knowledge base1 per 5,000 words0.2
Resolved conversation on per-resolution billing (Scale), instead of per reply600 per resolution600

Connecting your own OpenAI or Anthropic key is available on Starter and above. You pay your provider for the model, and each action then costs one fifth of the credits. Never charged: testing an AI connection, and the knowledge search inside an AI reply, which that reply already covers.

When you need more than the free credits

PackPrice in India, GST includedOutside India, no GSTPer creditAI replies it covers
10,000 creditsRs 399USD 4.99Rs 0.0401,000
50,000 creditsRs 1,699USD 19.99Rs 0.0345,000
200,000 creditsRs 5,999USD 69Rs 0.03020,000

Packs are one-off purchases from Settings, AI in the app. Nothing renews by itself unless you switch on auto top-up. Pack credits last 12 months, so a pack you do not finish this month is still there next month. AI credits are not refundable.

Three worked months

A salon answering common questions with the AI Agent

The AI Agent answers price and timing questions on WhatsApp. Staff ask for a suggested reply now and then.

  • 80 AI Agent replies × 10800
  • 50 reply suggestions × 2100
  • Credits used in the month900
  • Free credits− 900
  • Paid credits0

Costs nothing. It fits inside the free credits.

A clinic with a busy AI Agent

The AI Agent handles most first replies. The team summarises long chats before a handover.

  • 1,200 AI Agent replies × 1012,000
  • 100 conversation summaries × 3300
  • 300 reply suggestions × 2600
  • Credits used in the month12,900
  • Free credits− 1,000
  • Paid credits11,900

About Rs 475 of credits a month.

A support team that drafts with AI, with no AI Agent

People answer every chat. They use suggested replies for common questions and summaries for handovers.

  • 500 reply suggestions × 21,000
  • 100 conversation summaries × 3300
  • Credits used in the month1,300
  • Free credits− 1,000
  • Paid credits300

About Rs 12 of credits a month.

The rupee figure is what the month used, at the 10,000 credit pack's rate. Packs are bought whole, so you pay the pack price and the rest of the pack carries over for up to 12 months.

When credits run out

Nothing is sent silently. Your AI Agent sends the fallback message you set, and the account owner gets an alert. Reply suggestions and summaries say that credits are used up. The inbox, flows, broadcasts and everything else that is not AI keep working. How it works in detail: AI credits help article.

Start free with 2,000 AI credits

Everything in every plan

Only Analytics (Starter and above) is gated by plan. AI is on every plan and uses AI credits. Limits are the difference between plans.

FeatureFree
Rs 0		Starter
Rs 1,499/mo		Growth
Rs 3,499/mo		Scale
Rs 7,999/mo
Usage
Agent seats1515Unlimited
Contacts5,00050,0002,00,000Unlimited
Conversations per monthUnlimitedUnlimitedUnlimitedUnlimited
Website chat widgets11010Unlimited
WhatsApp numbers12515
Meta message chargesBilled by Meta, no markupBilled by Meta, no markupBilled by Meta, no markupBilled by Meta, no markup
Conversations
Shared team inbox (WhatsApp, Instagram, Messenger, web chat)✓✓✓✓
Assignment, notes, tags, stages, quick replies✓✓✓✓
SLA targets and breach alerts✓✓✓✓
Collision detection and presence✓✓✓✓
Coexistence with the WhatsApp Business app✓✓✓✓
WhatsApp username✓✓✓✓
Campaigns
Broadcasts with live audience count and cost estimateWithin limits✓✓✓
Pacing, daily-limit budget and auto-pause protection✓✓✓✓
Suppression of opted-out and capped contacts✓✓✓✓
A/B testing and send-time optimisation✓✓✓✓
Click tracking and retargeting cohorts✓✓✓✓
Optimised marketing delivery (MM Lite)✓✓✓✓
Template builder, validator and gallery✓✓✓✓
Automation
No-code flow builder✓✓✓✓
Drip sequences and automation rules✓✓✓✓
Meta WhatsApp Flows (native forms)✓✓✓✓
AI chatbot with knowledge baseUses AI creditsUses AI creditsUses AI creditsUses AI credits
AI reply suggestions and summariesUses AI creditsUses AI creditsUses AI creditsUses AI credits
Free AI credits every month1,0001,0001,0001,000
Bring your own AI key–✓✓✓
Sales
Leads pipeline, lead scoring, custom pipelines✓✓✓✓
Facebook Lead Ads capture✓✓✓✓
Appointments, services and Calendly sync✓✓✓✓
Forms✓✓✓✓
Catalog and product messages✓✓✓✓
Payment links in chat (Stripe, Cashfree)✓✓✓✓
Insights
Analytics dashboards and exports–✓✓✓
Revenue attribution and Meta Conversions API✓✓✓✓
Audit log✓✓✓✓
Platform
Outbound webhooks, REST API, Zapier app✓✓✓✓
Android app with push notifications✓✓✓✓
Two-factor authentication and roles✓✓✓✓
SupportHelp center and in-app supportEmail supportPriority supportDedicated account manager, custom integrations, SLA support

How limits work

Conversations are unlimited on every plan, Free included. They are counted in your analytics and limit nothing: no send, broadcast or flow is ever held for a platform quota.

Contacts are the people in your address book, including imports, and they are what the plans measure. Opted-out contacts still count; delete or merge to free space. At the limit, adding contacts by hand or by import stops until you upgrade, but a customer who messages you is always added. The account owner is emailed when the limit is reached (on Free, also at 80%).

Agent seats are people who can log in. Owners and admins use seats too. Seats are not billed per agent beyond the plan; upgrade for more.

Meta limits are separate from plan limits: messaging tiers (250, 1,000, 10,000, 100,000, unlimited unique customers per 24 hours) and quality ratings are set by Meta on your business portfolio. Delivery protection keeps you inside them automatically.

Pricing questions

Is the Free plan really free forever?
Yes. The Free plan has no time limit and no card requirement: 1 agent, 5,000 contacts and unlimited conversations, with the inbox, flow builder, templates and broadcasts included. You only pay Meta for the messages you send.
What do I pay Meta, and what do I pay VGraple CRM?
Two separate bills. Meta charges per delivered template message at its published rate for the recipient's country (India: Rs 0.8631 marketing, Rs 0.115 utility, Rs 0.115 authentication; replies free for the first 1,000 a month on each number from 1 October 2026, then Rs 0.115), billed to your Meta Business account. VGraple CRM charges a flat monthly platform fee for the plan you choose. We are a Meta Tech Provider, so there is no markup on Meta's rates.
What counts as a conversation on my plan?
A conversation is a customer thread that had activity in the month, across every channel (WhatsApp, Instagram, Messenger, web chat). Nothing on your plan is measured by it - conversations are unlimited on every plan, including Free. It is not Meta's billing unit either: Meta bills per delivered message, and from 1 October 2026 charges replies after the first 1,000 a month on each number.
Is there a limit on how many conversations I can have?
No. Conversations are unlimited on every plan, Free included, and broadcasts are never parked for a platform quota. Your plan caps agent seats, contacts and WhatsApp numbers - the things that change as a team grows. Meta bills you directly for the messages themselves, so there is no conversation charge for us to pass on.
Which features are gated by plan?
Only one: Analytics (Starter and above). Every other feature, including delivery protection, coexistence, sequences, leads, appointments, payments, webhooks, the API, 2FA and the audit log, is on all plans within the usage limits. AI is on every plan and uses AI credits.
Is AI included in my plan?
Every plan, Free included, gets 1,000 free AI credits each month, and every AI feature is on every plan. That covers about 100 AI replies to customers. If you need more, you buy credits as a pack, separate from the plan price.
What is an AI credit?
The unit every AI action is priced in. An AI reply to a customer costs 10 credits, a reply suggestion 2, a conversation summary 3. The full table is in the AI credits section of this page, and it is the same table the app charges from.
Do unused AI credits roll over?
Free monthly credits do not: you get a fresh 1,000 on the 1st. Credits you buy in a pack last 12 months from the day of purchase. Credits that expire soonest are spent first, so free credits go before a pack.
What happens when my AI credits run out?
Nothing is sent silently and nothing is charged without you buying a pack. Your AI Agent sends the fallback message you set, the account owner gets an alert, and suggestions and summaries say that credits are used up. Everything that is not AI keeps working as before.
Can I change plans later?
Yes. Outside India, where you pay by card through Stripe, an upgrade applies immediately with a prorated charge and a downgrade applies at the end of the current period. In India plans are prepaid through Cashfree. Buying the same plan again, including switching it between monthly and annual, adds the new period to the end of the current one, so paying a renewal early loses nothing. Buying a different plan starts it immediately, and the unused days of the current period are credited against the new plan's price; the invoice shows the plan at its full price and the credit as its own line. If that unused value is more than the new plan costs, the purchase cannot be made yet and the Billing page says from which date it can. You can cancel from Settings, Billing at any time; your data stays exportable.
Do you offer annual billing?
Yes: 20 percent off. Starter is Rs 1,199 a month billed annually (instead of Rs 1,499), Growth Rs 2,799 (instead of Rs 3,499) and Scale Rs 6,399 (instead of Rs 7,999). The year is paid at once: Rs 14,388, Rs 33,588 and Rs 76,788, GST included. Outside India the annual prices are $15, $39 and $95 a month, paid as $180, $468 and $1,140 a year.
How do I pay, and do prices include GST?
A business in India pays in Indian rupees by UPI, netbanking or card through Cashfree. Plan and AI credit pack prices include 18% GST, so the price you see is the price you pay. Indian plans are prepaid: you get a renewal notice and pay for each period when it is due, and nothing is debited automatically. A customer outside India pays in US dollars by card through Stripe, with no GST, and the plan renews automatically.
Do I get a GST invoice, and where do I enter my GSTIN?
Every payment produces a GST tax invoice as a PDF. It is emailed to your invoice email addresses, or to the workspace owner if you have not set any, and it is always available under Settings, Billing, in the Invoices list. Enter your GSTIN in the Billing details card on the same page and it is printed on future invoices, so a registered business can claim input tax credit. Customers outside India get an export invoice with no tax.
Are there setup fees or per-message platform charges?
No setup fee, no per-message platform charge, no per-agent add-on inside your plan's seat count. The only per-message cost is Meta's, billed by Meta.
Do I need a paid plan to connect my WhatsApp number?
No. The Free plan connects a WhatsApp Business number through Meta Embedded Signup, including coexistence mode with the WhatsApp Business app.
Can I connect more than one WhatsApp number?
Yes, in one workspace with one shared inbox. Free includes 1 number, Starter 2, Growth 5 and Scale 15, with no extra charge per number. Teams that need more than 15 are set up on a custom arrangement - talk to us. Every number can use coexistence mode, and your contact list is shared across numbers. If a plan change ever lowers your number allowance, numbers you already connected keep working - the limit only applies to connecting new ones.
Can I run more than one organization on one account?
Yes. Each organization is a separate workspace with its own plan and billing, and one login can belong to many of them - including as an invited team member or outside consultant. Your first organization is free forever; additional organizations you create are free to explore but need a paid plan to connect a WhatsApp number. Organizations that already have WhatsApp connected always keep working.
Can I try the platform before connecting my own number?
Yes. Every new workspace can message a sandbox WhatsApp number with a JOIN code and load a sample workspace to explore the inbox, flows and broadcasts before connecting a number.
What is the refund policy?
An annual plan gets a full refund if you ask within 14 days of the first annual payment. Otherwise there are no refunds for part of a period, monthly or annual. Monthly plans can be cancelled at any time and simply do not renew. Every refund comes with a credit note against the invoice, emailed like an invoice. AI credits are not refundable. Write to us in Support or email [email protected].
Do prices change for customers outside India?
Yes. A business in India pays in Indian rupees with GST included. A customer outside India pays in US dollars with no GST: Starter $19, Growth $49 and Scale $119 a month, or $15, $39 and $95 a month billed annually. AI credit packs are $4.99, $19.99 and $69. The currency follows the billing details you save and is fixed after your first payment; changing country afterwards goes through Support. Meta message rates depend on the recipient's country, see the per-country rate pages.
What does the Scale plan include beyond limits?
Unlimited agents, contacts, conversations and chat widgets, a dedicated account manager, custom integrations and SLA-backed support. Rs 7,999 a month, or Rs 6,399 billed annually. Contact sales for volume or multi-workspace agreements.
Is there a partner or agency programme?
Yes. Agencies earn 20 percent recurring commission on every workspace they bring, with shared onboarding for each client. See the agency partner page.

Start on the free plan today

Connect your number in 15 minutes or try the sandbox first. No card, no trial clock.

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