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In short
- Ten platforms compared on the same terms: VGraple CRM, Wati, Interakt, AiSensy, Gallabox, DoubleTick, Zoko, Respond.io, SleekFlow and Kommo
- Every one of them runs on the same underlying Meta WhatsApp Business API and pays Meta the same rate card; the real differences are in pricing model, markup and CRM depth
- A genuine leads pipeline with lead scoring and appointments, not just a shared inbox, is what separates a WhatsApp CRM from a WhatsApp messaging tool
Every WhatsApp CRM sold to Indian businesses runs on Meta's own WhatsApp Business API and pays Meta the same per-message rate card, so the real differences between them are not in what WhatsApp itself allows but in three other places: what the platform charges and how, whether it marks up Meta's own message rate, and how deep the CRM underneath the inbox actually goes. This guide compares ten platforms used by businesses in India on those axes, with a full matrix, a short honest review of each, and a method to price them on your own numbers. VGraple CRM is our own product and is included on the same terms as the rest; where a competitor is genuinely stronger on a specific point, that is stated plainly rather than smoothed over.
How we picked and compared these ten
We included the platforms Indian businesses most commonly shortlist when buying a WhatsApp CRM: the four largest India-focused broadcast-and-inbox tools (Wati, Interakt, AiSensy, Gallabox), a sales-led AI platform (DoubleTick), a Shopify-commerce specialist (Zoko), the two global multichannel platforms most often evaluated by Indian teams with international reach (Respond.io, SleekFlow), and a messaging-first general CRM (Kommo). Each is scored on the same five questions: what the entry plan costs as published, who bills Meta's message charges and whether there is a markup, how deep the leads pipeline and appointment features actually are, what delivery protection is documented for WhatsApp specifically, and what a switch to or from it involves.
The ten at a glance
| Platform | Pricing model | Who bills Meta / markup | Entry price (as published) | Free plan | CRM pipeline |
|---|---|---|---|---|---|
| VGraple CRM | Flat plans by seats, contacts, conversations | Meta directly, no markup (26 Aug 2026) | Free; Starter Rs 1,499/month | Yes, no time limit | Yes, on every plan |
| Wati | Per-user tiers plus credits and add-ons | Re-billed, external rate card link | Single User Rs 999 one-time + Rs 999 credits | No; pay-as-you-go entry | Not confirmed as a dedicated pipeline |
| Interakt | Feature tiers by channel | Re-billed at stated INR rates above Meta's | Free Instagram-only tier; Growth Rs 2,799/month | Instagram-only free tier | Separate Sales CRM product, Rs 2,499/month |
| AiSensy | Unlimited users, credit-based | Re-billed at stated INR rates above Meta's | Basic Rs 1,500/month | No | Not confirmed |
| Gallabox | User and AI-credit tiers, quarterly billing | Not disclosed on pricing page | Basic Rs 2,999/month (3-user cap) | No | "Pipeline management" on Advanced tier only |
| DoubleTick | User tiers, no published prices | Not disclosed; rates quoted close to Meta's card | Not published; demo required | No; demo only | CRM sync to external tools referenced |
| Zoko | Conversations-included tiers plus own per-conversation fee | Meta pass-through, plus Zoko's own fee | Starter $49.99/month | No; trial period only | No native pipeline |
| Respond.io | Monthly Active Contacts (MAC) | Pass-through, billed separately | Starter $79/month | No; self-serve trial only | No native pipeline |
| SleekFlow | Monthly Active Contacts (MAC) | Not fully disclosed inline | Pro AI $79/month (annual) | No | Not confirmed as native |
| Kommo | Per user | Via a connected WhatsApp partner integration | Basic $15/user/month | No; trial only | Yes, its core product |
VGraple CRM
VGraple CRM connects to a WhatsApp Business Account you own as a Meta Tech Provider, and Meta bills your conversations directly at its published rate with no markup. Every plan, including Free, includes a shared inbox for WhatsApp, Instagram and Messenger, a drag-and-drop flow builder, broadcasts with pacing and A/B testing, a Kanban leads pipeline with transparent lead scoring, appointment booking, and coexistence with the WhatsApp Business app.
Strengths: no markup anywhere in the pricing, a real CRM pipeline and appointments included from Free rather than gated to a top tier, documented delivery protection (pacing that adapts to quality rating, a live daily portfolio budget, auto-park on a paused template, suppression logic), and coexistence so a team can try the product without giving up the phone app.
Weaknesses: a newer public review presence than the more established platforms in this list, a smaller published case-study library than Wati, AiSensy or Gallabox, and no voice AI channel.
Best for: a business of one to fifteen people that wants an inbox, broadcasts, a chatbot builder and a genuine sales pipeline in one flat-priced product.
Wati
Wati is the most established platform in this comparison by resource depth: a help centre past 387 articles, a blog past 500 posts, and multilingual pages in five languages.
Strengths: the deepest documentation library reviewed here, 16,000-plus customers claimed on its homepage, a large per-app integrations help collection, and a 4.6 out of 5 G2 rating.
Weaknesses: per-user tiers with automation triggers, AI credits, a Shopify integration and extra numbers all sold as separate add-ons, and message charges linked out to an external rate card rather than shown as INR figures on the pricing page itself.
Best for: a team that values Wati's resource depth and multilingual support and can manage several add-on line items.
Interakt
Interakt combines WhatsApp with a genuinely free Instagram-only tier and RCS support, plus a separately sold Sales CRM product for teams that want deal tracking.
Strengths: a real, unlimited-time free tier for Instagram, direct INR per-message rates on its own pricing page, and 60-plus listed integrations leaning toward e-commerce.
Weaknesses: stated marketing rate of roughly Rs 0.95 to 0.97 against Meta's Rs 0.8631, and its CRM is a separate paid product (Rs 2,499/month) rather than included with the messaging plans.
Best for: an Instagram-first brand that also needs WhatsApp support, or a Shopify store.
AiSensy
AiSensy is a broadcast-first WhatsApp marketing platform with unlimited user logins and one of the largest published case-study libraries in this comparison (37 studies, including Adani Realty and PhysicsWallah).
Strengths: unlimited agent logins on its base plans, 10 G2 badges on its homepage, and a long-form content and SEO footprint few competitors match.
Weaknesses: its own pricing page states Rs 1.09 per marketing message, roughly 26 percent above Meta's published rate, and its chatbot and AI agent are separate paid add-ons rather than included in the base plan.
Best for: a marketer with many agents running high broadcast volume who accepts AiSensy's per-message markup for the trade-off.
Gallabox
Gallabox has invested furthest into AI agents across four channels (WhatsApp, Instagram, voice and web), positioning itself as a broader AI-forward sales platform.
Strengths: AI voice calling, a customer-journey-stage product UI, 50-plus filterable case studies, and a 4.6 out of 5 rating from 169 G2 reviews.
Weaknesses: its Basic plan hard-caps at 3 users with no add-ons available, its pricing page does not disclose a WhatsApp markup inline, and it has no free plan at any tier.
Best for: a sales organisation wanting AI voice agents alongside WhatsApp, comfortable with quarterly billing.
DoubleTick
DoubleTick markets itself as an agentic AI operating system for WhatsApp aimed at sales-led teams, but its pricing page discloses no self-serve INR or USD figures for any tier.
Strengths: dedicated AI-governance features (irritation detection, SLA-breach alerts, churn-risk flagging), a visible PII data-masking demonstration, and sales-specific analytics views.
Weaknesses: no published prices anywhere on its own pricing page, and it states plainly there is no free trial, only a bookable demo.
Best for: a sales-led team that will book a demo in exchange for DoubleTick's specific governance and compliance tooling.
Zoko
Zoko is a Shopify-focused WhatsApp commerce tool built around sharing a live product catalogue inside a chat, rather than a general-purpose CRM.
Strengths: native WhatsApp catalogue sharing tied to Shopify, prebuilt cart-recovery and order-status automation, and three named, purpose-built AI agents.
Weaknesses: it charges its own per-conversation platform fee on top of Meta's pass-through rate, and it has no flow builder, leads pipeline or lead scoring.
Best for: a Shopify or D2C brand whose core WhatsApp use case is catalogue browsing and checkout inside the chat.
Respond.io
Respond.io is the widest multichannel platform in this list, covering WhatsApp, Instagram, Messenger, Telegram, Line, Viber, TikTok, SMS and email in one inbox.
Strengths: genuinely broad channel coverage beyond WhatsApp, a mature standalone AI Agents product, and a 4.8 out of 5 rating from 500-plus G2 reviews.
Weaknesses: it bills by Monthly Active Contacts with overage at $12 to $15 per 100 MACs once you exceed a plan's included allowance, which can multiply the bill several times over at real broadcast volume, and it has no CRM pipeline at all.
Best for: a global support team that genuinely needs Telegram, Line or Viber alongside WhatsApp.
SleekFlow
SleekFlow is a multichannel sales and support platform popular across Southeast Asia, built around an AgentFlow AI product.
Strengths: a curated llms.txt file for AI-search discovery, 2,000-plus enterprises across 70 countries claimed on its homepage, and G2 Leader and High Performer badges.
Weaknesses: it bills by Monthly Active Contacts like Respond.io, so cost grows with contact reach, and its pricing page has no dedicated FAQ section.
Best for: a multichannel sales team in Southeast Asia comfortable with MAC-based billing.
Kommo
Kommo (formerly amoCRM) is a messaging-first general CRM covering Telegram, WhatsApp, Instagram, Facebook and TikTok in one pipeline-centred product, with the lowest entry price of any platform in this comparison.
Strengths: the largest integrations directory of any platform reviewed here (100-plus, filterable by type and source), the deepest native sales pipeline of the group by design, and the lowest published entry price ($15/user/month).
Weaknesses: WhatsApp connects through a partner integration rather than being Kommo's own native channel, so delivery protection and WhatsApp-specific features are not documented in the same depth as a WhatsApp-first platform, and its per-user pricing grows directly with headcount.
Best for: a small sales team that wants the cheapest possible per-seat CRM with WhatsApp as one channel among several.
How to choose
Write down your actual numbers before comparing a single feature: seats, contacts, people messaged last month, and the split between marketing and utility messages. Price each shortlisted platform with its own model, adding Meta's published India rate (Rs 0.8631 marketing, Rs 0.115 utility) wherever the vendor bills you directly, or using the vendor's own stated rate where it re-bills. Then separate the CRM question from the messaging question: several strong inboxes here (Wati, AiSensy, Zoko, Respond.io) have no native pipeline, so decide whether you need one built in or are comfortable pairing an inbox tool with a separate CRM. Shortlist two platforms, connect the same number to each on a free plan or trial, and run one real week: an inbound conversation, a broadcast to fifty consenting contacts, and one automated flow, before committing.
Switching between any two of these
The process is largely the same regardless of which platform you are moving from or to: confirm your WhatsApp Business Account sits in your own Meta Business Portfolio, reconnect it through the new platform's Embedded Signup flow, export contacts as a CSV, recreate and resubmit approved templates (they belong to the WABA, not the vendor), and rebuild any chatbot flows or automation rules by hand, since flow logic does not transfer between platforms. The full migration guide walks through each step, plus a per-platform note for the most common origin platforms.